About this Course
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

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일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 19시간 필요

권장: 5 weeks of study, 5 hours/week...

영어

자막: 영어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 19시간 필요

권장: 5 weeks of study, 5 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.

...
13 videos (Total 97 min), 3 readings, 1 quiz
13개의 동영상
What do we need to learn about Digital Transformation?7m
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7m
The Revolution9m
Hype and adoption - Part I9m
Hype and adoption - Part II8m
Digital Master7m
Embrace the present and build the future6m
Leading for innovation9m
Knowing and loving your customer8m
The human factor4m
How to get business and IT right?12m
What did we learn about Digital Transformation?3m
3개의 읽기 자료
What is digital transformation?30m
GERMAN: 2017 Study on Digital Transformation in Germany10m
Keeping Score: Why digital transformation matters?10m
1개 연습문제
Test your knowledge about Digital Transformation20m
2
완료하는 데 3시간 필요

AUGMENTED, VIRTUAL AND MIXED REALITY

This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments.

...
11 videos (Total 69 min), 8 readings, 1 quiz
11개의 동영상
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7m
What is the difference between AR and VR? And why do I care?6m
What do you need to experience and enjoy VR or AR content?6m
Content rules all around! In 360 degrees, content rules even more5m
Show me the money. Billions in the AR and VR markets3m
What does NASA, Ikea, BMW, and others do with AR and VR?8m
How to go shopping in a virtual world? The retail industry experience8m
My own virtual experience1m
Succeeding in Marketing and Advertising with VR and AR12m
What did we learn about virtual, mixed and augmented reality?3m
8개의 읽기 자료
VR, AR, MR and What Does Immersion Actually Mean?15m
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5m
How VR And AR Can Enhance The Retail Experience10m
A preview of the first wave of AR apps coming to iPhones10m
How to Create a Content Marketing Strategy for Virtual Reality10m
The Next-Generation of Virtual Reality for Brands and Marketing10m
Augmented Reality: Marketing's Trillion-Dollar Opportunity10m
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10m
1개 연습문제
Test your knowledge about virtual, mixed and augmented reality28m
3
완료하는 데 4시간 필요

INTERNET OF THINGS

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation.

...
9 videos (Total 77 min), 10 readings, 1 quiz
9개의 동영상
What is Internet of Things?11m
Market trends and key companies and technologies5m
The monetary and competitive opportunity of “The Internet of Things”11m
How real companies embrace IoT9m
A world of possibilities: IoT Communities for you2m
The customer journey with IoT16m
Blueprint Journey IoT14m
What did we learn about IoT?1m
10개의 읽기 자료
2017 Internet Of Things (IoT) Intelligence Update10m
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2m
How The Internet of Things Will Impact Customer Service10m
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10m
How The Internet Of Things Is Changing Online Marketing10m
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7m
Case study: manufacturing15m
The Tesla IoT Car20m
Why IoT and Why Now?10m
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10m
1개 연습문제
Test your knowledge about IoT36m
4
완료하는 데 3시간 필요

ARTIFICIAL INTELLIGENCE AND BIG DATA

This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. ​It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided.

...
11 videos (Total 90 min), 4 readings, 1 quiz
11개의 동영상
The key terms about big data and artificial intelligence13m
The not so secret sources of all that data you should know11m
The Who is Who of Big Data and AI14m
Will Artificial Intelligence replace your and my job?10m
Ways to leverage big data in your marketing strategy​8m
Intelligent Customer Engagement requires AI10m
Learning from Companies using AI4m
Getting Future Ready with AI7m
Scenarios for your organization1m
What did we learn about Big Data and AI?36
4개의 읽기 자료
Between coffee sips: The Starbucks Case10m
More terms you may want to know10m
Contradictory views of technology and science leaders​10m
What Data-Driven Creative Means For The Future Of Advertising​10m
1개 연습문제
Test your knowledge about Big Data and Artificial Intelligence20m
4.2
35개의 리뷰Chevron Right

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이 강좌를 통해 확실한 경력상 이점 얻기

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New Technologies for Business Leaders의 최상위 리뷰

대학: ATMay 19th 2018

This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!

대학: AUOct 17th 2018

Easy to follow course; the instructor has a strong background in the field and delivering presentation in a good way.

강사

Avatar

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty
Rutgers Business School

러트거스 뉴저지 주립 대학교 정보

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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