This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
이 강좌는 Value Creation Through Innovation 전문 분야의 일부입니다.
Innovation & Entrepreneurship - From Basics to Open Innovation
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About this Course
최근 조회 5,908회
학습자 경력 결과
50%
이 강좌를 통해 확실한 경력상 이점 얻기
학습자 경력 결과
50%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 5개 강좌 중 2번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 24시간 필요
영어
자막: 영어, 아랍어
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3분 필요
Course introduction
In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.
완료하는 데 3분 필요
1개 동영상 (총 3분)
1개의 동영상
완료하는 데 1시간 필요
What is innovation and entrepreneurship?
In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
완료하는 데 1시간 필요
5개 동영상 (총 30분)
5개의 동영상
Why do we care?8m
Innovation and entrepreneurship - definitions5m
Where does innovation come from?5m
How to drive innovation6m
1개 연습문제
Introduction and definitions10m
완료하는 데 21분 필요
Teaching entrepreneurship
In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
완료하는 데 21분 필요
3개 동영상 (총 21분)
완료하는 데 3시간 필요
The importance of faliure
How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
완료하는 데 3시간 필요
3개 동영상 (총 22분)
1개 연습문제
Teaching entrepreneurship and the importance of faliure10m
완료하는 데 7시간 필요
Analyzing markets
Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
완료하는 데 7시간 필요
6개 동영상 (총 38분)
6개의 동영상
What's a startup?6m
Common mistakes6m
Market segmentation7m
TAM SAM SOM7m
Beachhead market6m
1개 연습문제
Analyzing markets10m
완료하는 데 5시간 필요
Engage with customers
When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
완료하는 데 5시간 필요
4개 동영상 (총 28분)
4개의 동영상
Customer interviews - part 27m
Minimum viable product7m
Experiments6m
1개 연습문제
Engage with customers10m
검토
4.5
INNOVATION & ENTREPRENEURSHIP - FROM BASICS TO OPEN INNOVATION의 최상위 리뷰
PP 제공Jun 5, 2019
Course contents and faculties were very good. Coverage contents would be useful either for teaching or starting your own entrepreneurship.
RD 제공Oct 6, 2019
Te course itself an innovation. Loved everything about the course. thank you coursera and mentors of this course
I 제공Dec 7, 2017
Great overview on this topic. Would be happy if the one or another tool would be presented more deeply.
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EIT 디지털
EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
Value Creation Through Innovation 전문 분야 정보
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
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