About this Course
최근 조회 9,095

다음 전문 분야의 4개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 15시간 필요

권장: 5 weeks of study; 2 hours per week. ...

영어

자막: 영어, 스페인어, 아랍어

다음 전문 분야의 4개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 15시간 필요

권장: 5 weeks of study; 2 hours per week. ...

영어

자막: 영어, 스페인어, 아랍어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Welcome. Let's develop a persuasive argument.

15개 동영상 (총 56분), 5 readings, 3 quizzes
15개의 동영상
What’s this course about?3m
What are the assignments?4m
What is persuasion?4m
Good persuasion requires careful planning.3m
Good persuasion involves logos, pathos, and ethos4m
Good persuasion responds to questions of fact, policy, and value.3m
What’s the status quo and burden of proof?4m
What are the stock issues and how do they help?4m
Stock issue: Ill. Something demands our attention.2m
Stock issue: Blame. Why does the ill persist?2m
Stock issue: Cure. What should we do?3m
Stock issue: Consequences. What happens if we act?3m
Using these tools to build arguments for and against.4m
How to record speech videos4m
5개의 읽기 자료
Week 1 preview2m
Persuasive speech assignment description10m
Stock issues in action--Barack Obama15m
Week one lesson summaries10m
Week one assignment check-in15m
2개 연습문제
Persuasion6m
Week one quiz10m
2
완료하는 데 3시간 필요

Designing your persuasive speech

13개 동영상 (총 53분), 8 readings, 4 quizzes
13개의 동영상
Congruency. Everything should fit together.5m
Calls to action. What should the audience do?5m
Calls to action. Highlighting audience efficacy.3m
Stock issues arrangement. Building to the call to action.5m
Monroe's motivated sequence. Helping the audience visualize the cure.2m
Go big. Move from policy to value.4m
Go small. Protect the argument from larger issues.4m
Challenge softly. Introduce new evidence.3m
Find your cost-benefit balance2m
Show, don't tell. Include a story.3m
Validate your argument. Include some testimony.3m
Sample persuasive speech #16m
8개의 읽기 자료
Week 2 preview2m
Congruencey--Bill Gates on education spending15m
Arrangement--driving to a clear cure12m
Argument tactics. Reading and responding to audience concerns.1m
Speech analysis #1 overview5m
Matt's feedback10m
Week two lesson summaries10m
Week two assignment check-in10m
3개 연습문제
Persuasive arrangement6m
Argument tactics6m
Week two quiz10m
3
완료하는 데 3시간 필요

Strategic and motivational language

13개 동영상 (총 58분), 5 readings, 4 quizzes
13개의 동영상
Fallacies of reasoning. Something is missing4m
Fallacies of reasoning. Flawed causality.3m
Fallacies of relevance. Bad evidence.3m
Fallacies of relevance. Bad response.3m
Framing. Building credible commonalities.3m
Identification. We're on the same side.4m
Topic value. Finding the best words for your subject.5m
Stylistic devices are easy equations for eloquence.2m
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6m
Phrasing repetition. Anaphora, epistrophe, and symploce.6m
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6m
Stylistic hotspots. Where to include style in your speech.3m
5개의 읽기 자료
Week three preview2m
Building common identities--Maria Ressa15m
Integrating style--Advocating for St. Jude's10m
Week three lesson summaries10m
Week three assignment check-in10m
3개 연습문제
Fallacies6m
Style6m
Week three Quiz14m
4
완료하는 데 2시간 필요

Compelling delivery

10개 동영상 (총 41분), 5 readings, 3 quizzes
10개의 동영상
How can I avoid saying um?4m
Dressing for a successful speech.3m
Preparing your speaking space.3m
Engaging the audience by working the room.4m
Making good eye contact.3m
Who is a good model of imitation for you?3m
Barack Obama. A model of stylistic energy.6m
Bobby Jindal. Beware of over-relying on your scripts.4m
Stylistic delivery requires your commitment.3m
5개의 읽기 자료
Week four preview2m
Speech analysis #2 overview2m
Matt's feedback10m
Week four lesson summaries10m
Week four assignment check-in10m
2개 연습문제
Um6m
Week four quiz10m
4.7
22개의 리뷰Chevron Right

Speaking to persuade: Motivating audiences with solid arguments and moving language의 최상위 리뷰

대학: VSNov 15th 2017

A really exceptional course. I have done eulogies and ceremonial speeches before, but I always felt that I wasn't quite connecting with the theme. This course helped to complete the jigsaw. Thank you.

대학: PSOct 3rd 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

강사

Avatar

Dr. Matt McGarrity

Principal Lecturer
UW Department of Communication

워싱턴 대학교 정보

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world....

Dynamic Public Speaking 전문 분야 정보

Good speaking is your most enduring job skill. This four-course specialization will provide you with the instruction, experience, and practice to develop and deliver compelling presentations. Drawing from the established knowledge in communication, rhetoric, linguistics, and argumentation, each course balances proven ideas with lots of speech practice. The courses in this specializations should help speakers at all levels. If you are nervous about public speaking, this is for you! I have spent an entire career helping nervous novice speakers grow into confident communicators. We slowly work up specific skills that you can practice multiple times before putting together a longer speech....
Dynamic Public Speaking

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.