About this Course
4.9
164개의 평가
30개의 리뷰

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 10시간 필요

권장: 5 weeks of study, 2-4 hours/week...

영어

자막: 영어

귀하가 습득할 기술

Social Media MarketingSocial MediaBudgetPlanning

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 10시간 필요

권장: 5 weeks of study, 2-4 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

Capstone Project

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success....
6 videos (Total 45 min), 3 readings
6개의 동영상
How You Will Build Your Social Media Marketing Strategy7m
Linked Cells in your Social Marketing Planning Worksheets2m
Your Market Planning Tool6m
Secondary Research to Start the Process17m
Defining Your Social Market9m
3개의 읽기 자료
Download the Project Templates and Worksheets10m
Steps to Complete for this Unit10m
Download PDFs of the Presentation Slides10m
2
완료하는 데 3시간 필요

Selecting a Strategy

Select the strategy for your Project and establish your empowering concept. ...
8 videos (Total 156 min), 2 readings
8개의 동영상
Selecting Your Strategy6m
Engagement Marketing10m
Nurture Marketing11m
Social IMC5m
Community Support Sites7m
March 9, 2016 Online Meetup Recording1m
June 2, 2016 Online Meetup Recording45m
2개의 읽기 자료
Steps to Complete for this Unit10m
52 Week Scheduling Template for Engagement Marketing10m
3
완료하는 데 1시간 필요

Develop Your Marketing Program

Establish your KPIs, performance funnels, and your program's budget. ...
4 videos (Total 38 min), 2 readings
4개의 동영상
Performance Funnels and KPIs10m
Creating Your Program's Budget7m
Justifying Your Program8m
2개의 읽기 자료
Steps to Complete for this Unit10m
Download a Budget and Metrics Example10m
4
완료하는 데 3시간 필요

Complete and Submit Your Capstone Projects

This week you will complete and submit your Capstone Projects for peer review. ...
4 videos (Total 20 min), 1 reading, 1 quiz
4개의 동영상
Social Marketing Schedule5m
Presenting Your Plan4m
Final Presentation of the Specialization6m
1개의 읽기 자료
Steps to Complete for this Unit10m
5
완료하는 데 13분 필요

Peer Review and Congratulations!

This week you will do three peer reviews of other's submissions to earn your Specialization Certificate. ...
1 video (Total 3 min), 1 reading
1개의 동영상
1개의 읽기 자료
Don't forget to do your 3 peer reviews!10m
4.9
30개의 리뷰Chevron Right

50%

이 강좌를 수료한 후 새로운 경력 시작하기

50%

이 강좌를 통해 확실한 경력상 이점 얻기

44%

급여 인상 또는 승진하기

최상위 리뷰

대학: MSMay 24th 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

대학: DAMar 26th 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

강사

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

노스웨스턴 대학교 정보

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

소셜 미디어 마케팅 전문 분야 정보

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
소셜 미디어 마케팅

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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