About this Course
최근 조회 21,634

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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

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일정에 따라 마감일을 재설정합니다.

완료하는 데 약 11시간 필요

권장: 4 weeks of study, 2-4 hours/week...

영어

자막: 영어

귀하가 습득할 기술

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 11시간 필요

권장: 4 weeks of study, 2-4 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Big Data

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights. ...
7 videos (Total 36 min), 9 readings, 2 quizzes
7개의 동영상
Social Data Flows from a Single Source5m
Data Extraction from Social Documents6m
Accuracy of Text Analysis2m
Data Extraction from Photos and Videos7m
IBM Cloud Platform Instructions7m
Sign up for Lexalytics Semantria2m
9개의 읽기 자료
Welcome to MOOC 2!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Tools and Information for You10m
How to Register for the IBM Cloud System10m
Having Problems with IBM and Lexalytics?10m
1개 연습문제
Quiz 110m
2
완료하는 데 2시간 필요

Big Information

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems. ...
12 videos (Total 103 min), 3 readings, 1 quiz
12개의 동영상
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6m
Free Keyword & Pay Per Click Analytics Tools 2018 - KWFinder, Socialert & Google Adwords10m
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6m
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6m
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6m
Free Holistic Social Analytics Tools 2018 - SocialMention & Brand2414m
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1m
Social Monitoring4m
Salesforce Social Studio - formerly Radian610m
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15m
Social Marketing Toolkit Pt. 1c - Analyzing Content12m
3개의 읽기 자료
The How-to Section10m
Change is constant! Please read before doing social analytics10m
Lexalytics Links10m
1개 연습문제
Quiz 26m
3
완료하는 데 3시간 필요

Big Insights

In this module, you will learn how data is transformed into actionable insights for your social marketing programs. ...
7 videos (Total 42 min), 3 readings, 2 quizzes
7개의 동영상
Transforming Data to Information5m
New Bitly Instructions10m
IBM Cloud Personality Insights2m
IBM Cloud Visual Recognition System3m
IBM Cloud Tone Analyzer3m
Peer Review Assignment Step by Step12m
3개의 읽기 자료
Question for Discussion10m
IBM Cloud Celebrity Analyzer10m
Hearing Your Target Market through Social Tools10m
1개 연습문제
Quiz 34m
4
완료하는 데 1시간 필요

Real-Time in Action

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening. ...
6 videos (Total 36 min), 3 readings, 1 quiz
6개의 동영상
Engagement Strategies7m
Building Social Relationships7m
Taco Bell War Room5m
Crisis Management10m
Social Insights for Content Strategies4m
3개의 읽기 자료
A Visit to Taco Bell Headquarters10m
Download the Lecture Video Slides10m
What Comes Next?10m
1개 연습문제
Quiz 48m
4.6
217개의 리뷰Chevron Right

44%

이 강좌를 수료한 후 새로운 경력 시작하기

41%

이 강좌를 통해 확실한 경력상 이점 얻기

최상위 리뷰

대학: WLMay 26th 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

대학: SJApr 2nd 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

강사

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

노스웨스턴 대학교 정보

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

소셜 미디어 마케팅 전문 분야 정보

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
소셜 미디어 마케팅

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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