About this Course
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

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일정에 따라 마감일을 재설정합니다.

완료하는 데 약 12시간 필요

권장: 3 hours/week...

영어

자막: 영어, 루마니아어

귀하가 습득할 기술

Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 12시간 필요

권장: 3 hours/week...

영어

자막: 영어, 루마니아어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

Introducing strategy formulation

In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit....
3 videos (Total 14 min), 2 readings, 1 quiz
3개의 동영상
Defining business strategy6m
Competitive advantage3m
2개의 읽기 자료
Discussion forum10m
Strategy plans10m
1개 연습문제
Strategy formulation8m
2
완료하는 데 2시간 필요

Industry analysis

Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework....
7 videos (Total 25 min), 7 readings, 4 quizzes
7개의 동영상
Business environment4m
Competition from substitutes3m
Threat of entry3m
Rivalry between established competitors2m
Bargaining power of buyers3m
Bargaining power of suppliers2m
7개의 읽기 자료
Vestas Wind Turbines10m
Aviation trends10m
The cost of energy10m
The case of Suzlon10m
The threat from China?10m
The vulnerability of the wind turbine industry10m
The supplier's fault?10m
4개 연습문제
Attractiveness of the industry2m
Aviation trends2m
Industry attractiveness2m
Industry analysis10m
3
완료하는 데 2시간 필요

Resources and capabilities

The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework....
5 videos (Total 22 min), 6 readings, 5 quizzes
5개의 동영상
The relationship between resources and competitive advantage4m
Firm resources5m
Organizational capabilities3m
Sustaining competitive advantage through resources and capabilities3m
6개의 읽기 자료
ECCO's leather tanneries10m
The resource based view10m
Microsoft buying skype10m
What would FC Barcelona be without Messi?10m
How firms view organizational capabilities?10m
VRIO framework10m
5개 연습문제
ECCO's leather production2m
Microsoft and Skype2m
Lionel Messi2m
Time for reflection2m
Resources and capabilities10m
4
완료하는 데 1시간 필요

Global strategies and the multinational corporation

The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance....
4 videos (Total 14 min), 4 readings, 4 quizzes
4개의 동영상
Defining the multinational enterprise4m
Motives for internationalization3m
Integration-responsiveness approach to global strategies3m
4개의 읽기 자료
Reflections of a CEO10m
Definitional problems?10m
East India Company and Google10m
The balance act between local and global forces10m
4개 연습문제
Doing business in China2m
East India Company and Google6m
The case of the global beer industry2m
Global strategies and the multinational corporation10m
5
완료하는 데 2시간 필요

Strategic decision making

In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs....
5 videos (Total 25 min), 6 readings, 4 quizzes
5개의 동영상
Homo economicus and bounded rationality5m
Cognitive limitations6m
Strategy as forecasting5m
Hidden costs3m
6개의 읽기 자료
LEGO production10m
Bad business decisions10m
Cognitive biases10m
The Mozart of Chess10m
Strategy as forecasting10m
The hidden costs of offshore outsourcing10m
4개 연습문제
LEGO2m
Decision making2m
Dealing with the hidden costs2m
Strategic decision-making8m
6
완료하는 데 3시간 필요

Formulating a Strategy in a 21st Century Creative Company

Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move forward. Background information on the company and the assignment is provided below....
4 videos (Total 10 min), 3 readings, 1 quiz
4개의 동영상
e-Type business2m
Story of e-Types - part II4m
e-Types dilemma1m
3개의 읽기 자료
Assignment information10m
Video info10m
A strategic dilemma10m
4.5
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최상위 리뷰

대학: BMar 23rd 2017

Second part of the specialization, this course will talk about Strategy Formulation. Like the first course, it's clear, concese with a final exam that lead us slowly to the the capstone project.

대학: IWJan 15th 2019

Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.

강사

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Marcus Møller Larsen

Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization

코펜하겐 비즈니스 스쿨 정보

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

Strategic Management and Innovation 전문 분야 정보

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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