The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
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Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
- 5 stars66.56%
- 4 stars24.51%
- 3 stars6.09%
- 2 stars1.56%
- 1 star1.26%
STRATEGY FORMULATION의 최상위 리뷰
Strategy formulation by prof. Marcus is good. It captures important frameworks while formulating the strategy with some interesting examples.
Contetnt is great, however sometimes it was really hard to listen presenter and see repeating gestures that confuses and not clear where is the main point.
Great refreshing course and highly recommended. Case studies are excellent example reflecting on real and true scenarios that we can apply in our professional jobs.
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
Strategic Management and Innovation 특화 과정 정보
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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