Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
제공자:
사업 전략 특화 과정버지니아 대학교이 강좌에 대하여
최근 조회 109,640회
학습자 경력 결과
33%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
34%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
Some familiarity with business is helpful, but not required.
완료하는 데 약 9시간 필요
영어
자막: 프랑스어, 포르투갈어 (브라질), 베트남어, 러시아어, 영어, 스페인어
배울 내용
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
귀하가 습득할 기술
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
학습자 경력 결과
33%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
34%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
Some familiarity with business is helpful, but not required.
완료하는 데 약 9시간 필요
영어
자막: 프랑스어, 포르투갈어 (브라질), 베트남어, 러시아어, 영어, 스페인어
제공자:
버지니아 대학교
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
완료하는 데 2시간 필요
11개 동영상 (총 48분), 5 개의 읽기 자료, 1 개의 테스트
11개의 동영상
Strategic Analysis4m
The Strategist's Challenge6m
Fundamental Principle of Business Strategy6m
Competitive Markets6m
A Little Calculus2m
Two Perspectives on Economic Rents7m
Module Lessons1m
Strategist's Toolkit: SWOT Analysis2m
Strategist's Toolkit: Competitor Analysis2m
Strategist's Toolkit: Environmental Analysis3m
5개의 읽기 자료
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Begin the Competitive Position Assignment10m
1개 연습문제
Introduction to Strategic Analysis30m
완료하는 데 2시간 필요
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
완료하는 데 2시간 필요
10개 동영상 (총 66분), 1 개의 읽기 자료, 1 개의 테스트
10개의 동영상
Threat of Entry, Part 19m
Threat of Entry, Part 24m
Threat of Substitutes10m
Bargaining Power of Buyers, Part 17m
Bargaining Power of Buyers, Part 26m
Bargaining Power of Suppliers5m
Intensity of Rivalry9m
Module Lessons3m
Strategist's Toolkit: Five Forces Analysis4m
1개의 읽기 자료
Reminder: Competitive Position Assignment10m
1개 연습문제
Analyzing Industry Structure30m
완료하는 데 1시간 필요
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
완료하는 데 1시간 필요
8개 동영상 (총 43분), 1 개의 읽기 자료, 1 개의 테스트
8개의 동영상
Value Chain5m
Alignment6m
Sustainability: Imitation7m
Sustainability: Durability4m
Building Capabilities8m
Module Lessons1m
Strategist's Toolkit: Capabilities Analysis2m
1개의 읽기 자료
Reminder: Competitive Position Assignment10m
1개 연습문제
Analyzing Firm Capabilities30m
완료하는 데 4시간 필요
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
완료하는 데 4시간 필요
7개 동영상 (총 40분), 3 개의 읽기 자료, 3 개의 테스트
7개의 동영상
Generic Competitive Positions, Part 18m
Generic Competitive Positions, Part 27m
Mapping Competitive Positions6m
Which Position Is Best?5m
Module Lessons2m
Strategist's Toolkit: Strategy Maps4m
3개의 읽기 자료
Assignment Overview10m
Assignment Rubric10m
Sample Assignment Submission10m
2개 연습문제
Determining Competitive Position30m
Peer Review Practice30m
검토
FOUNDATIONS OF BUSINESS STRATEGY의 최상위 리뷰
VK 제공2019년 7월 19일
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
TM 제공2018년 5월 1일
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
AJ 제공2020년 5월 16일
Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring. Even the peer review was done very fast without having to wait for long.
SH 제공2020년 4월 8일
learned some great stuff on how to analyse a company's position. the report was difficult to do, since its been a while since I've had homework, but did help with the overall understanding.
사업 전략 특화 과정 정보
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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