Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
제공자:
사업 전략 특화 과정버지니아 대학교이 강좌에 대하여
최근 조회 51,768회
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 1번째 강좌:
초급 단계
Some familiarity with business is helpful, but not required.
완료하는 데 약 9시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 포르투갈어 (브라질), 베트남어, 독일어, 러시아어, 영어, 스페인어
배울 내용
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
귀하가 습득할 기술
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 1번째 강좌:
초급 단계
Some familiarity with business is helpful, but not required.
완료하는 데 약 9시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 포르투갈어 (브라질), 베트남어, 독일어, 러시아어, 영어, 스페인어
제공자:
버지니아 대학교
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
완료하는 데 2시간 필요
11개 동영상 (총 48분), 5 개의 읽기 자료, 1 개의 테스트
완료하는 데 2시간 필요
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
완료하는 데 2시간 필요
10개 동영상 (총 66분), 1 개의 읽기 자료, 1 개의 테스트
완료하는 데 1시간 필요
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
완료하는 데 1시간 필요
8개 동영상 (총 43분), 1 개의 읽기 자료, 1 개의 테스트
완료하는 데 4시간 필요
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
완료하는 데 4시간 필요
7개 동영상 (총 40분), 3 개의 읽기 자료, 3 개의 테스트
검토
- 5 stars81.97%
- 4 stars15.32%
- 3 stars1.79%
- 2 stars0.33%
- 1 star0.56%
FOUNDATIONS OF BUSINESS STRATEGY의 최상위 리뷰
AH 제공2016년 2월 7일
I found the information very illuminating. I only wish there was more focus on small firms, startups, and evaluating an industry as if the student were looking to enter the industry.
AM 제공2020년 6월 10일
It's a simple approach to business strategy and very ideal for people looking to learn more about business strategy. Either as a refresher course or if totally new to it. I would recommend it.
SA 제공2017년 10월 15일
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
DS 제공2020년 1월 24일
Excellent course that clearly synthesizes the various framework to analyze in-depth the industry and the firm's position within to present meaningful and powerful recommendations.
사업 전략 특화 과정 정보
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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