Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
제공자:
About this Course
최근 조회 115,715회
학습자 경력 결과
32%
이 강좌를 수료한 후 새로운 경력 시작하기
33%
이 강좌를 통해 확실한 경력상 이점 얻기
배울 내용
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
귀하가 습득할 기술
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
학습자 경력 결과
32%
이 강좌를 수료한 후 새로운 경력 시작하기
33%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 5개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
Some familiarity with business is helpful, but not required.
완료하는 데 약 15시간 필요
권장: 4 weeks of study, 2-5 hours/week
영어
자막: 영어, 베트남어, 포르투갈어 (브라질)
제공자:
버지니아 대학교
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
완료하는 데 2시간 필요
11개 동영상 (총 48분), 5 readings, 1 quiz
11개의 동영상
Strategic Analysis4m
The Strategist's Challenge6m
Fundamental Principle of Business Strategy6m
Competitive Markets6m
A Little Calculus2m
Two Perspectives on Economic Rents7m
Module Lessons1m
Strategist's Toolkit: SWOT Analysis2m
Strategist's Toolkit: Competitor Analysis2m
Strategist's Toolkit: Environmental Analysis3m
5개의 읽기 자료
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Begin the Competitive Position Assignment10m
1개 연습문제
Introduction to Strategic Analysis30m
완료하는 데 2시간 필요
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
완료하는 데 2시간 필요
10개 동영상 (총 66분), 1 reading, 1 quiz
10개의 동영상
Threat of Entry, Part 19m
Threat of Entry, Part 24m
Threat of Substitutes10m
Bargaining Power of Buyers, Part 17m
Bargaining Power of Buyers, Part 26m
Bargaining Power of Suppliers5m
Intensity of Rivalry9m
Module Lessons3m
Strategist's Toolkit: Five Forces Analysis4m
1개의 읽기 자료
Reminder: Competitive Position Assignment10m
1개 연습문제
Analyzing Industry Structure30m
완료하는 데 1시간 필요
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
완료하는 데 1시간 필요
8개 동영상 (총 43분), 1 reading, 1 quiz
8개의 동영상
Value Chain5m
Alignment6m
Sustainability: Imitation7m
Sustainability: Durability4m
Building Capabilities8m
Module Lessons1m
Strategist's Toolkit: Capabilities Analysis2m
1개의 읽기 자료
Reminder: Competitive Position Assignment10m
1개 연습문제
Analyzing Firm Capabilities30m
완료하는 데 4시간 필요
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
완료하는 데 4시간 필요
7개 동영상 (총 40분), 3 readings, 3 quizzes
7개의 동영상
Generic Competitive Positions, Part 18m
Generic Competitive Positions, Part 27m
Mapping Competitive Positions6m
Which Position Is Best?5m
Module Lessons2m
Strategist's Toolkit: Strategy Maps4m
3개의 읽기 자료
Assignment Overview10m
Assignment Rubric10m
Sample Assignment Submission10m
2개 연습문제
Determining Competitive Position30m
Peer Review Practice30m
검토
4.8
FOUNDATIONS OF BUSINESS STRATEGY의 최상위 리뷰
VK 제공Jul 19, 2019
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
TM 제공May 1, 2018
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
MN 제공Feb 21, 2016
Foundations of Business Strategy has greatly expounded my knowledge on business strategy not only as an essential component of a business, but existing primarily as the core of any business.
SA 제공Oct 15, 2017
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
NG 제공Jan 19, 2016
Very good course structure. Good lectures and lecturers. Good additional material and in general a very interesting course on the foundations of Business Strategy. Highly recommended!
AH 제공Feb 7, 2016
I found the information very illuminating. I only wish there was more focus on small firms, startups, and evaluating an industry as if the student were looking to enter the industry.
PP 제공Jun 28, 2019
Excellent course for people with minimal business understanding and who wants to understand how to analyze a business. The pedagogy and the material and case study are interesting.
MT 제공Mar 2, 2018
Impressed with the balance of breadth and depth. Complex issues delivered in an accessible manner. Practical exercises that enable you to put what you've learned to use right away.
DS 제공Jan 24, 2020
Excellent course that clearly synthesizes the various framework to analyze in-depth the industry and the firm's position within to present meaningful and powerful recommendations.
QB 제공May 21, 2016
Fascinating course so far, with useful concepts and great assignments designed to improve learning by applying frameworks and concepts to actual companies. Would highly recommend!
GA 제공Sep 22, 2019
A fantastic platform to learn the intricacies of business strategy and gain a clear understanding of the business landscape. You will find out why businesses act the way they do.
RF 제공Oct 28, 2015
Very good teachers, always trying to explain the theory with real examples.\n\nVery good course, that stimulates you to do the final assignment, the moment when you really learn.
사업 전략 전문 분야 정보
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
환불 규정은 어떻게 되나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.