Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
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About this Course
최근 조회 110,677회
Learner Career Outcomes
32%
이 강좌를 수료한 후 새로운 경력 시작하기
33%
이 강좌를 통해 확실한 경력상 이점 얻기
배울 내용
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
귀하가 습득할 기술
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Learner Career Outcomes
32%
이 강좌를 수료한 후 새로운 경력 시작하기
33%
이 강좌를 통해 확실한 경력상 이점 얻기
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 5개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
Some familiarity with business is helpful, but not required.
완료하는 데 약 15시간 필요
권장: 4 weeks of study, 2-5 hours/week
영어
자막: 영어, 베트남어, 포르투갈어 (브라질)
강의 계획 - 이 강좌에서 배울 내용
주
1완료하는 데 2시간 필요
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!
12개 동영상 (총 63분), 6 readings, 1 quiz
12개의 동영상
Strategic Analysis4m
The Strategist's Challenge6m
Fundamental Principle of Business Strategy6m
Competitive Markets6m
A Little Calculus2m
Two Perspectives on Economic Rents7m
Module Lessons1m
Strategist's Toolkit: SWOT Analysis2m
Strategist's Toolkit: Competitor Analysis2m
Strategist's Toolkit: Environmental Analysis3m
Google Case Debrief14m
6개의 읽기 자료
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Google Inc: Buy, Sell, or Hold?10m
Begin the Competitive Position Assignment10m
1개 연습문제
Introduction to Strategic Analysis24m
주
2완료하는 데 2시간 필요
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
11개 동영상 (총 79분), 2 readings, 1 quiz
11개의 동영상
Threat of Entry, Part 19m
Threat of Entry, Part 24m
Threat of Substitutes10m
Bargaining Power of Buyers, Part 17m
Bargaining Power of Buyers, Part 26m
Bargaining Power of Suppliers5m
Intensity of Rivalry9m
Module Lessons3m
Strategist's Toolkit: Five Forces Analysis4m
Red Hook Brewing Case Debrief12m
2개의 읽기 자료
Redhook Brewing Company10m
Reminder: Competitive Position Assignment10m
1개 연습문제
Analyzing Industry Structure24m
주
3완료하는 데 2시간 필요
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!
9개 동영상 (총 53분), 2 readings, 1 quiz
9개의 동영상
Value Chain5m
Alignment6m
Sustainability: Imitation7m
Sustainability: Durability4m
Building Capabilities8m
Module Lessons1m
Strategist's Toolkit: Capabilities Analysis2m
Apple Case Debrief9m
2개의 읽기 자료
Apple (Computer) Inc.10m
Reminder: Competitive Position Assignment10m
1개 연습문제
Analyzing Firm Capabilities24m
주
4완료하는 데 4시간 필요
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!
8개 동영상 (총 48분), 4 readings, 3 quizzes
8개의 동영상
Generic Competitive Positions, Part 18m
Generic Competitive Positions, Part 27m
Mapping Competitive Positions6m
Which Position Is Best?5m
Module Lessons2m
Strategist's Toolkit: Strategy Maps4m
Piaggio Case Debrief7m
4개의 읽기 자료
Piaggio10m
Assignment Overview10m
Assignment Rubric10m
Sample Assignment Submission10m
2개 연습문제
Determining Competitive Position24m
Peer Review Practice20m
4.8
286개의 리뷰Foundations of Business Strategy의 최상위 리뷰
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
강사
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
버지니아 대학교 정보
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
사업 전략 전문 분야 정보
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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