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Introduction to Marketing(으)로 돌아가기

Introduction to Marketing, 펜실베이니아 대학교

4.7
6,195개의 평가
1,184개의 리뷰

About this Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

최상위 리뷰

대학: MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

대학: AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

필터링 기준:

1,148개의 리뷰

대학: Monique Bizzell

May 19, 2019

Wow. I learned a tons and am working on applying them to the business I'm building. There are some questions I have and will get answers to later. before starting week 2 I have to read some more materials. I even signed up at Google Scholar Pages for notifications.

대학: Aashay Zanpure

May 17, 2019

The teachers were very enthusiastic while teaching which made the process of learning more fun!I really love that they covered almost all the aspects of marketing which can be useful..whether you are a beginner or a professional.

대학: riya soren

May 16, 2019

helpful for me. and learn a lot

대학: Rochelle L. Bata

May 11, 2019

Practical learnings

대학: Chaoming Wu

May 08, 2019

very useful. many good ideas help me to improve my selling skill

대학: Christie Ho

May 06, 2019

Nice lectures, easy to understand and comprehend. Practical knowledThanks to all three professors.

대학: Sachin Srivastava

May 05, 2019

Amazing Course. It got me interested in Marketing.

대학: OMOGIATE ITUA AUSTIN

May 03, 2019

This course was amazing. As an undergraduate with limited experience in marketing, this course exposed me and gave me an in-depth understanding of marketing.

대학: Ashish Patel

May 03, 2019

exceptional..

대학: Daniel Martin Coughlin

Apr 30, 2019

This is an excellent introduction for the non-specialist. I believe you could become a specialist if you keep studying this program. Having 3 different professors with different personalities and lecturing styles kept the material interesting and lively, and also provided a variety of different voices for those of us who are not native speakers of English. I used this MOOC with my university ESL students in Thailand, so that linguistic input was definitely a factor. And they got it.