- Performance Advertising
- Digital Marketing
- Brand Management
- Social Media Marketing
- Content Marketing
- Marketing
- Social Media Marketing Strategy
- Content Development
- content management
- Marketing Content Development
- Campaign Management
- Ad Management
메타 소셜 미디어 마케팅 전문 자격증
Launch your career in social media marketing. 5개월 만에 초급자에서 실무에 대비된 수준으로 올라갈 수 있는 기술과 자격 증명을 구축하세요. 학위나 이전 경험은 필요하지 않습니다.
제공자:

배울 내용
Create and analyze an effective advertising campaign for your target audience
Create a creative brief that includes the assets for your paid ad
Create, edit, and troubleshoot ads in Meta Ads Manager
Establish and manage a social media presence
귀하가 습득할 기술
이 전문 자격증 정보
응용 학습 프로젝트
Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically. From establishing your business goals and brand to creating and evaluating an ad campaign in Meta Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the ins and outs of each social media platform, practice analyzing metrics, and more. Your results will include a portfolio you can share with a future employer or use at your own business.
No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required as well as a Meta account.
No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required as well as a Meta account.
전문 자격증이란 무엇인가요?
기술을 쌓아서 실무에 대비
새로운 분야에서 커리어를 찾고 있거나 현재 커리어에 변화를 주고 싶다면, Coursera의 전문 자격증을 취득하여 준비된 인재로 거듭날 수 있습니다. 가장 편리한 시간과 장소에서 나에게 맞는 속도로 배워보세요. 지금 바로 등록하고 7일 무료 평가판을 통해 새로운 진로를 탐색해보세요. 언제든지 학습을 일시 중지하거나 구독을 종료할 수 있습니다.
실습 프로젝트
실습 프로젝트에서 기술을 적용해보고, 미래 고용주에게 실무적으로 준비된 인재임을 보여주는 포트폴리오를 만들어보세요. 자격증을 취득하려면 프로젝트를 성공적으로 완료해야 합니다.
경력 자격 증명 취득
프로그램의 모든 강좌를 완료하면 전문가 네트워크에서 공유할 수 있는 자격증을 얻게 되며, 새로운 커리어를 시작하는 데 도움이 되는 커리어 지원 리소스에 액세스할 수 있게 됩니다. 많은 전문 자격증은 해당 전문 자격증의 자격 증명을 인정해주는 채용 파트너가 있거나, 자격증 시험을 준비하는 데 도움이 됩니다. 해당하는 경우 개별 전문 자격증 페이지에서 자세한 내용을 알아볼 수 있습니다.

이 전문 자격증에는 6개의 강좌가 있습니다.
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Advertising with Meta
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
제공자:

메타
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.

자주 묻는 질문
환불 규정은 어떻게 되나요?
하나의 강좌에만 등록할 수 있나요?
이 강좌는 100% 온라인으로 진행되나요? 직접 참석해야 하는 수업이 있나요?
Who is Aptly?
How long does it take to complete the Professional Certificate?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
전문 분야를 완료하면 대학 학점을 받을 수 있나요?
What will I be able to do upon completing the Specialization?
Will I only learn about Facebook and Instagram?
What are the technical requirements for me to take my Meta Digital Marketing Associate Certification exam?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.