Digital MarketingMarketingPricing StrategiesMarketing MixProduct StrategiesData CollectionAnalyticsData AnalysisData Visualization (DataViz)Marketing AnalyticsMarketing PerformanceMarketing Channel
디지털 마케팅 특화 과정
Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.
제공자:
디지털 마케팅 특화 과정일리노이대학교 어버너-섐페인캠퍼스배울 내용
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
귀하가 습득할 기술
이 전문 분야 정보
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
응용 학습 프로젝트
Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
학습자 경력 결과
48%
이 특화 과정을(를) 수료한 후 새로운 경력을 시작함
16%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인 강좌
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 일정
유연한 마감을 설정하고 유지 관리합니다.
초급 단계
사전 경험이 필요하지 않습니다.
완료하는 데 약 8개월이 걸립니다
권장 학습 속도: 주 5시간
영어
자막: 영어, 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 포르투갈어 (브라질), 베트남어, 독일어, 러시아어, 스페인어
학습자 경력 결과
48%
이 특화 과정을(를) 수료한 후 새로운 경력을 시작함
16%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인 강좌
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 일정
유연한 마감을 설정하고 유지 관리합니다.
초급 단계
사전 경험이 필요하지 않습니다.
완료하는 데 약 8개월이 걸립니다
권장 학습 속도: 주 5시간
영어
자막: 영어, 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 포르투갈어 (브라질), 베트남어, 독일어, 러시아어, 스페인어
이 전문 분야에는 7개의 강좌가 있습니다.
Marketing in a Digital World
14,130개의 평가
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Digital Marketing Analytics in Theory
4,292개의 평가
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.
Digital Marketing Analytics in Practice
2,987개의 평가
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.
Digital Media and Marketing Principles
2,443개의 평가
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
제공자:
일리노이대학교 어버너-섐페인캠퍼스
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
석사 학위 취득 시작
이 특화 과정은(는) 일리노이대학교 어버너-섐페인캠퍼스의 100% 온라인 Master of Business Administration (iMBA) 중 일부입니다.
전체 프로그램을 수료하면 귀하의 강좌가 학위 취득에 반영됩니다.
자주 묻는 질문
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해당 강좌를 무료로 수강할 수 있나요?
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전문 분야를 완료하면 대학 학점을 받을 수 있나요?
전문 분야를 완료하면 대학 학점을 받을 수 있나요?
What resources will I need for this Specialization?
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I’m interested and have more questions about the iMBA. Where do I go for more information?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.
