In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
이 강좌에 대하여
최근 조회 231,055회
학습자 경력 결과
40%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
32%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
12%
가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 12시간 필요
영어
자막: 영어, 스페인어, 우크라이나어, 중국어 (간체자)
귀하가 습득할 기술
Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
학습자 경력 결과
40%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
32%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
12%
가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 12시간 필요
영어
자막: 영어, 스페인어, 우크라이나어, 중국어 (간체자)
제공자:
뮌헨대학교(LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
완료하는 데 2시간 필요
9개 동영상 (총 68분), 3 개의 읽기 자료, 3 개의 테스트
9개의 동영상
Game Setting6m
Eliminating Dominated Strategies11m
Nash Equilibrium11m
Prisoners ’ Dilemma3m
Game Setting10m
Backward Induction8m
Credible Threats 10m
Wrap Up2m
3개의 읽기 자료
How to Use Discussion Forums10m
Get to Know Your Classmates10m
Complete slides for week110m
3개 연습문제
Simultaneous Games10m
Sequential Games10m
Take Care of Your Competitors20m
완료하는 데 2시간 필요
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
완료하는 데 2시간 필요
9개 동영상 (총 61분), 1 개의 읽기 자료, 5 개의 테스트
9개의 동영상
Reasons for Cooperation3m
Finite Repetition 9m
Backward Induction9m
Infinite Repetition10m
Factors Influencing Cooperation8m
Aggressive Commitment10m
Cooperative Commitment4m
Wrap Up2m
1개의 읽기 자료
Complete Slides Week 210m
5개 연습문제
Reasons for Cooperation6m
Finite Repetition8m
Infinite Repetition8m
Commitment8m
Why Firms Work Together20m
완료하는 데 2시간 필요
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
완료하는 데 2시간 필요
7개 동영상 (총 43분), 1 개의 읽기 자료, 4 개의 테스트
7개의 동영상
Complements: Examples and Definitions7m
Generic Strategies 8m
Positive Externalities 9m
Examples 4m
Strategic Partnerships 7m
Wrap Up3m
1개의 읽기 자료
Complete Slides Week 310m
4개 연습문제
Complements8m
Strategies for Complements8m
Complements and Cooperation8m
Complementary Products and Strategic Partnerships20m
완료하는 데 2시간 필요
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
완료하는 데 2시간 필요
10개 동영상 (총 81분), 1 개의 읽기 자료, 4 개의 테스트
10개의 동영상
Market Attractiveness 6m
Structural Entry Barriers12m
Strategic Entry Barriers6m
Commitment / Value Chain Reconfiguration10m
Judo Economics / Niche Market 10m
Structural Entry Barriers / Commitment12m
Limit Pricing / Predatory Pricing 8m
Pre-Emption 5m
Wrap Up3m
1개의 읽기 자료
Complete Slides Week 410m
4개 연습문제
Market Choice and Entry Barriers10m
Entry Strategies8m
Entry Deterrence10m
Entering a New Market20m
검토
COMPETITIVE STRATEGY의 최상위 리뷰
AA 제공2016년 1월 10일
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
OO 제공2018년 7월 22일
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
AZ 제공2015년 8월 13일
Really interesting subject, with helpful quizzes. Some technical issues with the videos but nothing there to stop you from gaining some really helpful skills, if you dig business related courses.
AR 제공2020년 5월 22일
A great course, and the interactive way of instructor made it more interesting. Instructor was really good at explaining things. Plus the quizzes were really helpful to memorize everything.
Competitive Strategy and Organization Design 특화 과정 정보
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
자주 묻는 질문
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The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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