In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
이 강좌는 Competitive Strategy and Organization Design 특화 과정의 일부입니다.
제공자:
이 강좌에 대하여
귀하가 습득할 기술
- Strategic Management
- Game Theory
- Competition (Economics)
- Strategic Thinking
제공자:

뮌헨대학교(LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
강의 계획표 - 이 강좌에서 배울 내용
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
검토
- 5 stars80.31%
- 4 stars16.49%
- 3 stars2.19%
- 2 stars0.63%
- 1 star0.36%
경쟁 전략의 최상위 리뷰
I like the method of teaching of the instructor;very simple, clear and comprehensive. I had no idea in business concept but this course had opened my eyes into the business world. Great!✊
I always wondered why businesses took to certain actions, now I understand the reasoning for some business decisions. With this course I feel more confident to pursue business education.
I would certainly rate is 5*, because i think this could best course for anyone to start thinking strategically, about product, consumer behaviour, business behaviour. HIGHLY RECOMMENDED... !!!
A great course, and the interactive way of instructor made it more interesting. Instructor was really good at explaining things. Plus the quizzes were really helpful to memorize everything.
Competitive Strategy and Organization Design 특화 과정 정보
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.

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