About this Course
최근 조회 30,413

다음 전문 분야의 4개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 17시간 필요

권장: 10 hours of videos and quizzes...

영어

자막: 영어, 우크라이나어, 중국어 (간체자)

귀하가 습득할 기술

Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking

다음 전문 분야의 4개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 17시간 필요

권장: 10 hours of videos and quizzes...

영어

자막: 영어, 우크라이나어, 중국어 (간체자)

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Take Care of Your Competitors

In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).

...
9 videos (Total 68 min), 3 readings, 3 quizzes
9개의 동영상
Nash Equilibrium11m
Prisoners ’ Dilemma3m
Game Setting10m
Backward Induction8m
Credible Threats 10m
Wrap Up2m
3개의 읽기 자료
How to Use Discussion Forums10m
Get to Know Your Classmates10m
Complete slides for week110m
3개 연습문제
Simultaneous Games10m
Sequential Games10m
Take Care of Your Competitors20m
2
완료하는 데 2시간 필요

Why Firms Work Together

According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.

...
9 videos (Total 61 min), 1 reading, 5 quizzes
9개의 동영상
Backward Induction9m
Infinite Repetition10m
Factors Influencing Cooperation8m
Aggressive Commitment10m
Cooperative Commitment4m
Wrap Up2m
1개의 읽기 자료
Complete Slides Week 210m
5개 연습문제
Reasons for Cooperation6m
Finite Repetition8m
Infinite Repetition8m
Commitment8m
Why Firms Work Together20m
3
완료하는 데 2시간 필요

Complementary Products and Strategic Partnerships

In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.

...
7 videos (Total 43 min), 1 reading, 4 quizzes
7개의 동영상
Positive Externalities 9m
Examples 4m
Strategic Partnerships 7m
Wrap Up3m
1개의 읽기 자료
Complete Slides Week 310m
4개 연습문제
Complements8m
Strategies for Complements8m
Complements and Cooperation8m
Complementary Products and Strategic Partnerships20m
4
완료하는 데 2시간 필요

Entering a New Market

This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.

...
10 videos (Total 81 min), 1 reading, 4 quizzes
10개의 동영상
Strategic Entry Barriers6m
Commitment / Value Chain Reconfiguration10m
Judo Economics / Niche Market 10m
Structural Entry Barriers / Commitment12m
Limit Pricing / Predatory Pricing 8m
Pre-Emption 5m
Wrap Up3m
1개의 읽기 자료
Complete Slides Week 410m
4개 연습문제
Market Choice and Entry Barriers10m
Entry Strategies8m
Entry Deterrence10m
Entering a New Market20m
4.7
398개의 리뷰Chevron Right

46%

이 강좌를 수료한 후 새로운 경력 시작하기

36%

이 강좌를 통해 확실한 경력상 이점 얻기

10%

급여 인상 또는 승진하기

Competitive Strategy의 최상위 리뷰

대학: AAJan 11th 2016

I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.

대학: OOJul 23rd 2018

I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.

강사

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

뮌헨대학교(LMU) 정보

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

Competitive Strategy and Organization Design 전문 분야 정보

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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