For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.
Corporate Entrepreneurship: Innovating within Corporations 특화 과정메릴랜드 대학교 칼리지파크 캠퍼스이 강좌에 대하여
최근 조회 3,441회
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 21시간 필요
영어
자막: 영어
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 21시간 필요
영어
자막: 영어
제공자:
메릴랜드 대학교 칼리지파크 캠퍼스
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship
완료하는 데 3시간 필요
5개 동영상 (총 25분), 6 개의 읽기 자료, 1 개의 테스트
5개의 동영상
A brief history of corporate entrepreneurship4m
Key enablers of corporate entrepreneurship6m
Setting up a formal structure for corporate entrepreneurship3m
Preview of the Corporate Entrepreneurship Specialization4m
6개의 읽기 자료
Welcome to Developing the Opportunity for Corporate Entrepreneurs3m
Meet Dr. James V. Green3m
Connect with your Classmates3m
Our Recommended Textbook for the Course5m
The Lean Enterprise: How Corporations Can Innovate Like Startups10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
완료하는 데 5시간 필요
Thinking Entrepreneurially
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
완료하는 데 5시간 필요
21개 동영상 (총 204분), 5 개의 읽기 자료, 3 개의 테스트
21개의 동영상
The Opportunity Analysis Canvas2m
What are entrepreneurial opportunities?11m
Asking for ideas from employees5m
What is strategic decision-making?9m
Why study strategic decision-making?6m
What is your decision-making style?7m
Designing a career path for corporate entrepreneurs7m
Do you have a high need for achievement?10m
How does individualism influence your decision-making?7m
Do you believe that you have control of your own destiny?9m
Are you able to effectively focus your time and resources?8m
Do friends characterize you as an optimist?9m
Do you have high self-efficacy?15m
Do you exhibit high cognitive motivation?10m
What is your tolerance for ambiguity?16m
Preparing for the pitfalls of corporate entrepreneurship5m
Do you have the confidence to attempt the difficult?7m
What is your risk tolerance?21m
Are your interpersonal skills well developed?10m
Are you rich in social capital?16m
5개의 읽기 자료
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10m
3개 연습문제
Challenge Activity10m
Challenge Activity6m
Challenge Activity6m
완료하는 데 10시간 필요
Seeing Entrepreneurially
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
완료하는 데 10시간 필요
16개 동영상 (총 174분), 4 개의 읽기 자료, 3 개의 테스트
16개의 동영상
What impact do knowledge conditions have in your industry?16m
Are the demand conditions in your industry favorable?20m
What is the lifecycle stage of your industry?15m
Is the industry capital intensive?14m
Is the industry advertising intensive?13m
Are you trying to enter a concentrated market?5m
What is the average size of a company in the industry?12m
What demographic changes are creating new market needs?11m
What psychographic changes are opportunistic?8m
What technical advancements are emerging?11m
What societal changes are presenting new opportunities?6m
What political and regulatory forces will influence the market?8m
How does the learning curve influence your success?10m
What complementary assets are critical to develop?11m
What is the reputation of your competitors?7m
4개의 읽기 자료
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
완료하는 데 4시간 필요
Acting Entrepreneurially
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
완료하는 데 4시간 필요
12개 동영상 (총 88분), 4 개의 읽기 자료, 2 개의 테스트
12개의 동영상
What is value innovation?6m
What existing factors can you eliminate?6m
Where can you reduce factors and not reduce value?5m
Which factors can you raise above competitors?8m
What new factors can you create?5m
Is the problem real?7m
Does your solution create value for your stakeholders?9m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
Assembling and unleashing a diverse workforce2m
Final Thoughts3m
4개의 읽기 자료
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
The Opportunity Analysis Canvas10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
1개 연습문제
Challenge Activity8m
Corporate Entrepreneurship: Innovating within Corporations 특화 과정 정보
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
환불 규정은 어떻게 되나요?
구독하는 경우, 취소해도 요금이 청구되지 않는 7일간의 무료 평가판을 이용할 수 있습니다. 해당 기간이 지난 후에는 환불이 되지 않지만, 언제든 구독을 취소할 수 있습니다. 전체 환불 정책 보기.
재정 지원을 받을 수 있나요?
예, Coursera에서는 수업료를 낼 수 없는 학습자를 위해 재정 지원을 제공합니다. 왼쪽에 있는 등록 버튼 아래 재정 지원 링크를 클릭하면 지원할 수 있습니다. 신청서를 작성하라는 메시지가 표시되며 승인되면 알림을 받습니다. 성취 프로젝트를 포함하여 전문 분야의 각 강좌에서 이 단계를 완료해야 합니다. 자세히 알아보기.
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.
