About this Course
최근 조회 12,781

다음 전문 분야의 5개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 22시간 필요

권장: 4 weeks, 3-5 hours per week. ...

영어

자막: 영어, 베트남어

다음 전문 분야의 5개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 22시간 필요

권장: 4 weeks, 3-5 hours per week. ...

영어

자막: 영어, 베트남어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 4시간 필요

Module 1 - Effective Sales Planning

17개 동영상 (총 74분), 7 readings, 6 quizzes
17개의 동영상
Video 2 - Presenting Logan Padawan - The new sales manager49
Video 3 - Xavier and Logan in: Integrating Strategies - Company, Sales & Marketing1m
Video 4 - The integration of strategy, marketing, and sales4m
Video 5 - Integrating Strategies: Company, Sales & Marketing8m
Video 6 - The Strategizer: our hub for sales strategy - Episode 113m
Video 1 - Xavier and Logan in: Selling is art or science1m
Video 2 - More science than art: Sales in focus6m
Video 1 - Xavier and Logan in: Stop fighting with marketing49
Video 2 - Marketing and Sales walk together3m
Video 3 - The Strategizer: our hub for sales strategy - Episode 210m
Video 1 - Xavier and Logan in: The sales strategy cycle36
Video 2 - The sales cycles - Part 15m
Video 3 - The sales cycles - Part 26m
Video 1 - Xavier and Logan in: Effective sales planning1m
Video 2 - Wrap Up - What Have We Learned?4m
Video 3 - Leia’s message to Learners - The journey to become a Sales Master Jedi54
7개의 읽기 자료
Strategic Sales Management - Specialization Overview10m
Integrating strategies: Company, Sales, and Marketing10m
The History of Professional Selling10m
A Brief History of Selling (Infographic)10m
The History of Selling (Infographic)10m
Ending the war between sales and marketing10m
Reading - Sales Strategy Cycle10m
6개 연습문제
Practice quiz: Overview on stategy, marketing and sales8m
Practice quiz: Integrating Strategies: Company, Sales & Marketing8m
Practice quiz: Overview on stategy, marketing and sales8m
Practice quiz: Course 1: Effective Sales – An Overview Module 1: Effective Sales Planning10m
Sales strategy cycle.12m
Final assignment for Effective Sales Plannning30m
2
완료하는 데 5시간 필요

Module 2 - Strategic Sales Planning

24개 동영상 (총 116분), 8 readings, 7 quizzes
24개의 동영상
Video 2 - Xavier and Logan in: Developing the sales plan in alignment to corporate strategy1m
Video 3 - Sales planning in alignment to corporate strategy6m
Video 4 - The Strategizer: our hub for sales strategy - Episode 313m
Video 1 - Xavier and Logan in: Balancing customers' and the company's interests1m
Video 2 - The convergence of company's and customers' interests5m
Video 3 - The Strategizer: our hub for sales strategy - Episode 47m
Video 1 - Xavier and Logan in: Streamlining sales and manufacturing operations1m
Video 2 - Streamlining sales and industrial/services operations7m
Video 3 - The Strategizer: our hub for sales strategy - Episode 55m
Video 1 - Xavier and Logan in: Sales planning based on financials1m
Video 2 - Sales planning and financials - Part 15m
Video 3 - Sales planning and financials - Part 27m
Video 4 - The Strategizer: our hub for sales strategy - Episode 611m
Video 1 - Xavier and Logan in: Defining goals and targets1m
Video 2 - Fine-tuning goals and targets in sales planning3m
Video 3 - The Strategizer: our hub for sales strategy - Episode 76m
Video 1 - Xavier and Logan in: Sales performance management1m
Video 2 - Incentives, compensation, and performance management5m
Video 3 - The Strategizer: our hub for sales strategy - Episode 85m
Video 1 - Xavier and Logan in: Sales leadership53
Video 2 - Leading salesforce development5m
Video 3 - The Strategizer: our hub for sales strategy - Episode 95m
Video 4 - Strategic sales management - Wrap up session4m
8개의 읽기 자료
Sales Planning: Integration with Corporate Strategy10m
Balancing Customer Service and Satisfaction10m
Streamlining Sales with Industrial Operations and Services Development10m
Sales planning and financial aspects10m
Sales planning and financial aspects (II)10m
Reading - Setting goals10m
How strategy execution maps guided Cisco System’s Sales Incentive Compensation plan20m
Ethical leadership in the salesforce10m
7개 연습문제
Practice quiz: Aligning sales planning to corporate strategy10m
Practice quiz: Course 1: Effective Sales – An Overview Module 2: Strategic Sales Planning4m
Practice quiz: Streamlining sales and operations8m
Strategic Sales Planning12m
Practice quiz: Establishing goals and targets6m
Practice quiz: Course 1: Effective Sales – An Overview Module 2: Strategic Sales Planning4m
Strategic Sales Planning - Evaluation30m
3
완료하는 데 2시간 필요

Module 3 - Customer-oriented Selling

9개 동영상 (총 28분), 7 readings, 4 quizzes
9개의 동영상
Video 2 - Customer centric selling model explained3m
Video 3 - Why Customer Centric Selling3m
Video 1 - How the relationship between companies has changed and why it matters3m
Video 2 - A new model for a new environment5m
Video 1 - Xavier and Logan in: Long-term customers relationship1m
Video 2 - Long-term customers relationship4m
Video 1 - Why selling once won’t cut it anymore3m
Video 2 - Customer-centric selling - Wrap-up session2m
7개의 읽기 자료
Customer-centric selling10m
Why Customer Centric Selling10m
Change in relationship between companies - Why it matters10m
A new model for a new environment10m
Customer relationship: Implications of Customer centered sales10m
Selling once won't cut it anymore10m
Customer-centric selling wrap-up10m
4개 연습문제
Practice quiz: Customer-centric selling6m
Practice quiz: Change in relationship between companies - Why it matters6m
Practice quiz: Customer relationship: Implications of Customer centered sales6m
Graded quiz: Customer oriented selling30m
4
완료하는 데 5시간 필요

Module 4 - Strategic Sales Management In Action: Our Journey Begins

2개 동영상 (총 12분), 1 reading, 1 quiz
2개의 동영상
Video 2 - Assignment developing process4m
1개의 읽기 자료
Reading: Printing & Graphics industry case40m
4.6
28개의 리뷰Chevron Right

11%

이 강좌를 통해 확실한 경력상 이점 얻기

11%

급여 인상 또는 승진하기

Effective Sales – An Overview의 최상위 리뷰

대학: JPJul 25th 2019

Great Course!!...\n\nThe concepts reviewed are so easy to understand and yet so critical to develop a proper Sales Strategy. It opens your mind to evaluate any sales challenge from different angles.

대학: ECMay 17th 2018

I really enjoy that course, it provides not only information, bur also a lot of clues where to dig deeper to become a Sales Professional.

강사

Avatar

Nelson Yoshida

Ph.D., MBA, B.Eng.
FIA Profuturo – Futures Studies Program
Avatar

Samantha Mazzero

MSc, MBA, BS Math
FIA Profuturo – Futures Studies Program
Avatar

Cesar Rodrigues

Specialist Professor
Avatar

Edson Ito

Specialist Professor

Fundação Instituto de Administração 정보

A FIA está entre as 3 melhores escolas de negócios do país e no grupo das 55 melhores do mundo, no ranking do Financial Times. Trabalhamos ininterruptamente na geração de conhecimento aplicado e de novas práticas de excelência na Administração. Atuando nas áreas da Consultoria, Educação Executiva e Pesquisa, em 2016, a FIA foi reconhecida/premiada como a melhor instituição com soluções voltadas a Educação Executiva, pela conceituada revista The New Economy....

Strategic Sales Management 전문 분야 정보

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization....
Strategic Sales Management

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.