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강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 2시간 필요

Basics of Forecasting Models

완료하는 데 2시간 필요
4개 동영상 (총 33분), 3 개의 읽기 자료, 1 개의 테스트
4개의 동영상
Regression - Based Modeling10m
Examining the Residuals6m
Assessing Forecasting Performance4m
3개의 읽기 자료
Simple Forecasting Model Assignment1시간
A Predictive Analytics Primer10m
Nowcasting: A Model for the Future of Marketing10m
1개 연습문제
Module 120m
2

2

완료하는 데 5시간 필요

Customer Analytics: Predicting Individual Customer Behavior

완료하는 데 5시간 필요
6개 동영상 (총 110분), 5 개의 읽기 자료, 1 개의 테스트
6개의 동영상
Business Decisions Drive Customer Choices9m
Illustrating Customer Acquisition in Excel11m
Timing Models in Marketing10m
Model for Retention Excel Demonstration29m
Kiwi Bubbles Exercise Excel Demonstration39m
5개의 읽기 자료
Read This First10m
Leveraging Customer Analytics: The Insurance Industry30m
Companies still struggle to unlock customer data analytics insight10m
Retention Exercise Instructions1시간
Kiwi Bubbles Instructions1시간
1개 연습문제
Module 220m
3

3

완료하는 데 1시간 필요

Managing Customer Equity: Linking Customer Analytics to Customer Value

완료하는 데 1시간 필요
4개 동영상 (총 40분), 2 개의 읽기 자료
4개의 동영상
Acquisition, Retention, & Market Value11m
Customer Valuation8m
Marketing to New & Current Customers9m
2개의 읽기 자료
What You Should Know About Customer Success Technology10m
Online Communities Foster Customer Loyalty10m
4

4

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Marketing Mix Modeling

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4 개의 읽기 자료
4개의 읽기 자료
Marketing Mix Modeling15m
Instructions for Exercise30m
Instructions for Exercise30m
Instructions for Exercise30m
2개 연습문제
Conducting Exploratory Analysis Quiz10m
Building a Marketing Mix Model Quiz8m

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FORECASTING MODELS FOR MARKETING DECISIONS의 최상위 리뷰

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Foundations of Marketing Analytics 특화 과정 정보

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

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