About this Course
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완료하는 데 약 29시간 필요

권장: 4-8 hours/week...

영어

자막: 우크라이나어, 중국어 (간체자), 포르투갈어 (브라질), 베트남어, 러시아어, 터키어, 영어, 스페인어, 카자흐어...

귀하가 습득할 기술

PsychologyMarketingGame DesignGamification

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 29시간 필요

권장: 4-8 hours/week...

영어

자막: 우크라이나어, 중국어 (간체자), 포르투갈어 (브라질), 베트남어, 러시아어, 터키어, 영어, 스페인어, 카자흐어...

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Gamification and Games

Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification....
12 videos (Total 116 min), 1 reading, 1 quiz
12개의 동영상
1.2 Course Overview7m
1.3 Definition of Gamification12m
1.4 Why Study Gamification7m
1.5 History of Gamification10m
1.6 Examples and Categories14m
2.1 Gamification in Context11m
2.2 What is a Game10m
2.3 Games and Play9m
2.4 Video Games11m
2.5 Just a Game?10m
2.6 Ethan Mollick Interview with Prof. Werbach8m
1개의 읽기 자료
About the Course10m
1개 연습문제
Homework Quiz #110m
2
완료하는 데 4시간 필요

Deconstructing Games

What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems. ...
11 videos (Total 112 min), 2 quizzes
11개의 동영상
3.2 Think like a game designer8m
3.3 Design Rules11m
3.4 Tapping the Emotions7m
3.5 Anatomy of Fun7m
3.6 Finding the Fun7m
4.1 Breaking Games Down7m
4.2 The Pyramid of Elements12m
4.3 The PBL Triad13m
4.4 Limitations of Elements10m
4.5 Bing Gordon Interview15m
1개 연습문제
Homework Quiz #220m
3
완료하는 데 4시간 필요

Motivation and Psychology

Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach....
10 videos (Total 103 min), 2 quizzes
10개의 동영상
5.2 Behaviorism11m
5.3 Behaviorism in Gamification11m
5.4 Reward Structures10m
5.5 Reward Schedules10m
6.1 Limits of Behaviorism6m
6.2 Dangers of Behaviorism10m
6.3 Intrinsic and Extrinsic Motivation8m
6.4 How Rewards Can Demotivate9m
6.5 Self Determination Theory13m
1개 연습문제
Homework Quiz #320m
4
완료하는 데 2시간 필요

Design

Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions....
10 videos (Total 113 min), 1 reading, 1 quiz
10개의 동영상
7.2 Objectives and Behaviors14m
7.3 Players10m
7.4 Activity Loops7m
7.5 Fun and Tools9m
8.1 Taking Stock9m
8.2 Is Gamification Right for Me13m
8.3 Design for Collective Good15m
8.4 Designing for Happiness7m
8.5 Amy Jo Kim Interview13m
1개의 읽기 자료
Gamification Design Framework10m
1개 연습문제
Homework Quiz #420m
4.8
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최상위 리뷰

대학: BMJun 17th 2017

Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!

대학: AGJul 2nd 2017

It was an interesting learning session - it gave me a more structured approach to gamification concepts which I can further use in Human Computer Interaction / User Centered Design approach in UX.

강사

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Kevin Werbach

Associate Professor
Legal Studies & Business Ethics

펜실베이니아 대학교 정보

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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