Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
제공자:
E-Marketing 특화 과정캘리포니아 대학교 어바인 캠퍼스이 강좌에 대하여
최근 조회 11,602회
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 3개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
완료하는 데 약 13시간 필요
영어
자막: 영어, 자바어
배울 내용
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
귀하가 습득할 기술
MarketingBrand ManagementExperience DesignSocial MediaE-Commerce
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 3개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
완료하는 데 약 13시간 필요
영어
자막: 영어, 자바어
제공자:
캘리포니아 대학교 어바인 캠퍼스
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Introduction to Digital Marketing
Welcome to Module 1: Introduction to Digital Marketing. In this module we will begin with an exploration of some common digital marketing terms and concepts you should be familiar with, and then we will take a look at the basic structures and models of doing business online. Finally, we will discuss how a brand’s identity and digital presence work together to help you connect with your audience.
완료하는 데 2시간 필요
4 개의 읽기 자료
완료하는 데 4시간 필요
Identifying & Defining Your Audience
Welcome to Module 2: Identifying & Defining Your Audience. In this module we will review strategies for identifying and defining your audience online, and we will explore how to develop an audience persona to represent a segment of your target audience. We will also explore how a well-crafted value proposition can be used to connect with you audience and communicate what makes you distinct from other brands.
완료하는 데 4시간 필요
1개 동영상 (총 6분), 5 개의 읽기 자료, 1 개의 테스트
완료하는 데 4시간 필요
Attracting & Building Your Audience
Welcome to Module 3: Attracting & Building Your Audience. In this module we will review the main stages of the customer's journey and then focus on acquisition strategies for building your audience. We will cover a variety of different acquisition techniques to attract and build your audience, and discuss how a smooth e-commerce experience can ensure that your visitors stay engaged with your website. We will also explore the role of social media in building your audience, and how to use your marketing goals and objectives to select the right platforms.
완료하는 데 4시간 필요
8 개의 읽기 자료
완료하는 데 3시간 필요
Maintaining & Engaging Your Audience
Welcome to Module 4: Maintaining & Engaging Your Audience. In the last module of this course, we will review additional strategies to keep your audience engaged. You’ll have the opportunity to craft a social media strategy designed to build your audience and we will take a close look at how to use social media, mobile marketing, and new technologies to build a relationship with your customers.
완료하는 데 3시간 필요
1개 동영상 (총 2분), 3 개의 읽기 자료, 1 개의 테스트
검토
IDENTIFYING, ATTRACTING, AND GROWING YOUR DIGITAL AUDIENCE의 최상위 리뷰
AP 제공2021년 1월 29일
Very good information and articles for someone that has very little idea about attracting people and advertising the product through social media
LL 제공2021년 2월 25일
Good course. Covers the basics. Great for someone getting into online marketing.
MA 제공2021년 2월 4일
Gave a great introduction to Digital Marketing. Thoroughly enjoyed the course!
SK 제공2021년 2월 13일
Very informative course. More videos would be really great.
E-Marketing 특화 과정 정보
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
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