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강의 계획 - 이 강좌에서 배울 내용

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1

1

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Social Strategy Overview

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6개 동영상 (총 53분), 7 개의 읽기 자료
6개의 동영상
Social Strategies Used by Organizations Today3m
Engagement Marketing Social Strategy7m
Engagement Example: Cadbury Dairy Milk7m
Engagement Example: Old Spice11m
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6m
7개의 읽기 자료
Welcome to MOOC 3!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note of the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
2

2

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Engagement Strategy

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8개 동영상 (총 58분), 4 개의 읽기 자료, 1 개의 테스트
8개의 동영상
Your Content Marketing Strategy7m
Newsjacking to impact your high value markets6m
Eventjacking - a "must" engagement strategy for start-ups5m
Developing a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References11m
Cool Infographics7m
Infographics for Businesses8m
Using an Engagement Strategy6m
4개의 읽기 자료
Infographic Examples10m
More Infographic Examples10m
Even More Infographic Examples10m
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10m
1개 연습문제
Quiz 112m
3

3

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Nurture Marketing Strategy

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9개 동영상 (총 85분), 1 개의 읽기 자료, 2 개의 테스트
9개의 동영상
Nurture Marketing Strategy6m
Nurture Marketing Strategy Examples8m
Importance of a Landing Page4m
Real-Time Marketing8m
Nurture Marketing Programs2m
Develop a Filter and Focus Blog8m
Create a Blog Article19m
Assignment Step by Step21m
1개의 읽기 자료
Assignment Overview: Creating Your First Blog Article10m
1개 연습문제
Quiz 212m
4

4

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Developing a Great Blog

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2개 동영상 (총 14분), 4 개의 읽기 자료, 1 개의 테스트
2개의 동영상
Developing an Effective Blog7m
4개의 읽기 자료
Social Marketing Toolkit Pt. 2 - Blog the Right Way10m
Social Marketing Toolkit Pt. 3 - A/B Split Testing10m
Download the Lecture Video Slides10m
What Comes Next?10m
1개 연습문제
Quiz 38m

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ENGAGEMENT & NURTURE MARKETING STRATEGIES의 최상위 리뷰

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소셜 미디어 마케팅 특화 과정 정보

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
소셜 미디어 마케팅

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