This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
이 강좌는 Entrepreneurship: Launching an Innovative Business 전문 분야의 일부입니다.
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
제공자:
About this Course
최근 조회 22,819회
학습자 경력 결과
80%
이 강좌를 수료한 후 새로운 경력 시작하기
80%
이 강좌를 통해 확실한 경력상 이점 얻기
43%
급여 인상 또는 승진하기
귀하가 습득할 기술
Opportunity IdentificationManagementInnovationEntrepreneurship
학습자 경력 결과
80%
이 강좌를 수료한 후 새로운 경력 시작하기
80%
이 강좌를 통해 확실한 경력상 이점 얻기
43%
급여 인상 또는 승진하기
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 4개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 10시간 필요
권장: 3-5 hours/week
영어
자막: 영어, 스페인어, 포르투갈어 (브라질), 중국어 (간체자)
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
완료하는 데 2시간 필요
9개 동영상 (총 56분), 9 readings, 1 quiz
9개의 동영상
Introduction to the course5m
What is entrepreneurship?4m
Who is an entrepreneur?7m
Entrepreneurship, creativity, & innovation6m
The world's most innovative companies6m
Types of innovation14m
Entrepreneurs and strategic decisions6m
The opportunity analysis canvas3m
9개의 읽기 자료
Welcome to Developing Innovative Ideas for New Companies3m
Meet Dr. James V. Green3m
Connect with your Classmates3m
Earn a Degree Online in Entrepreneurship and Innovation5m
Our book for the course3m
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The Innovator's Dilemma" by Clayton Christensen1m
"Out of Our Minds: Learning to be Creative" by Ken Robinson1m
1개 연습문제
Entrepreneurial perspective20m
완료하는 데 2시간 필요
Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
완료하는 데 2시간 필요
8개 동영상 (총 49분), 3 readings, 1 quiz
8개의 동영상
Entrepreneurial mindset9m
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8m
Entrepreneurial motivations7m
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2m
Entrepreneurial behaviors4m
Risk taking in entrepreneurial decision-making6m
Risk, uncertainty, and stakeholder involvement8m
3개의 읽기 자료
Reading: The Opportunity Analysis Canvas20m
Slides1m
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1m
1개 연습문제
Entrepreneurial mindset, motivations, and behaviors20m
완료하는 데 2시간 필요
Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
완료하는 데 2시간 필요
9개 동영상 (총 91분), 3 readings, 1 quiz
9개의 동영상
Knowledge conditions6m
Demand conditions17m
Industry lifecycle10m
Industry structure23m
Competitive advantage15m
Learning curve5m
Complementary assets6m
Reputation effects4m
3개의 읽기 자료
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1m
1개 연습문제
Industry analysis20m
완료하는 데 3시간 필요
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
완료하는 데 3시간 필요
11개 동영상 (총 89분), 6 readings, 2 quizzes
11개의 동영상
Macro changes that increase new venture opportunities7m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1m
Exploring real market needs6m
Satisfying real market needs8m
Strategic positioning8m
Strategic planning3m
Value innovation6m
Opportunity identification6m
Bonus Lecture: Business Models from the Classroom38m
6개의 읽기 자료
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1m
Earn a Degree Online in Entrepreneurship and Innovation5m
2개 연습문제
Customer analysis20m
Business plan evaluation20m
검토
4.6
DEVELOPING INNOVATIVE IDEAS FOR NEW COMPANIES: THE FIRST STEP IN ENTREPRENEURSHIP의 최상위 리뷰
JD 제공Jun 8, 2016
Content is good and teaching material is of good quality. Some more examples of the application of the concepts discussed during the lectures could make this course even more interesting.
D 제공Feb 8, 2017
thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical
PL 제공Mar 10, 2016
This course is interesting and appropriately paced for an online class. I recommend it to all beginning entrepreneurs as a way to start thinking about how to start their company.
DG 제공Feb 21, 2016
Good Content, and a lot of knowledge its highly recommended to read the opportunity analysis canvas book before watching the videos. the Audio in many Videos is mono not stereo
MI 제공Mar 16, 2016
It is very interesting course for those who wants to know about entrepreneurship from scratch. The practical examples will enrich you to get the right concept. Worth Studying
KM 제공May 7, 2016
This was an excellent intro to entrepreneurship. It isn't just an intro, it gets you into what is means to be an entrepreneur, and how to do it. Really great, thank you.
NR 제공Jan 21, 2020
Great course! I learned so much about what an entrepreneur is all about. I highly recommend this course if you are planning to start your own business.
EZ 제공May 30, 2017
Decent content that definitely helped me come up with ideas for my venture throughout the course. The only sort of downside is the monotone professor.
AK 제공Feb 1, 2019
This is very nice course for the people who wants to start their own startup. This course really helps to make different types of decisions.
HW 제공Jan 26, 2016
This class gets your mind going. I am new to this area of learning and this class helped lay a foundation for becoming an innovator.
RC 제공Mar 17, 2016
This was a great course in framing market opportunities and how to focus business/entreprenuerial endeavors in a successful way.
A 제공Jan 30, 2016
An interesting course with good information and interesting lectures. Guest speakers is also a positive thing for the course
TM 제공Jan 1, 2017
A wonderful course! It opened my mind so much that I ended creating things and developing each more my abilities and skills.
PG 제공Apr 29, 2017
Very helpful and eye opening for the entrepreneur. It will give you the tolos to assess if your idea is viable or not.
NV 제공Mar 25, 2019
Was a very well organized module. Was really more informative than even a few accelerator programs I've been in.
NS 제공Mar 28, 2020
I guess its another level knowledge I may not be able to get without the help of coursera. I love you coursera
BO 제공Sep 14, 2017
Amazing content. Very helpful information and let you see the details before you start your startup adventure
YT 제공Feb 13, 2016
Very effective and well thought courses. Every Tech Entrepreneur should go through this!\n\nYannick Kounga
CR 제공Apr 30, 2017
Excellent course for the Start-up beginner to learn the broad perspective of Entrepreneurship components.
MA 제공Jul 29, 2016
Excellent foundation module. Have already learnt so much. Love the references to real life businesses.
메릴랜드 대학교 칼리지파크 캠퍼스 정보
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Entrepreneurship: Launching an Innovative Business 전문 분야 정보
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
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