About this Course
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다음 전문 분야의 4개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 9시간 필요

권장: 3-5 hours/week...

영어

자막: 영어, 스페인어, 포르투갈어 (브라질), 중국어 (간체자)
User
Course을(를) 수강하는 학습자
  • Business Developers
  • Entrepreneurs
  • Public Relations Specialists
  • Chief Executive Officers (CEOs)
  • Photographers

귀하가 습득할 기술

Opportunity IdentificationManagementInnovationEntrepreneurship
User
Course을(를) 수강하는 학습자
  • Business Developers
  • Entrepreneurs
  • Public Relations Specialists
  • Chief Executive Officers (CEOs)
  • Photographers

다음 전문 분야의 4개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 9시간 필요

권장: 3-5 hours/week...

영어

자막: 영어, 스페인어, 포르투갈어 (브라질), 중국어 (간체자)

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Introduction to Innovation and Entrepreneurship

10개 동영상 (총 62분), 8 readings, 1 quiz
10개의 동영상
Preview of the Master of Professional Studies in Technology Entrepreneurship6m
Introduction to the course5m
What is entrepreneurship?4m
Who is an entrepreneur?7m
Entrepreneurship, creativity, & innovation6m
The world's most innovative companies6m
Types of innovation14m
Entrepreneurs and strategic decisions6m
The opportunity analysis canvas3m
8개의 읽기 자료
Welcome to Developing Innovative Ideas for New Companies10m
Meet Dr. James V. Green10m
Connect with your Classmates10m
Our book for the course10m
Reading: The Opportunity Analysis Canvas10m
Slides10m
"The Innovator's Dilemma" by Clayton Christensen10m
"Out of Our Minds: Learning to be Creative" by Ken Robinson10m
1개 연습문제
Entrepreneurial perspective14m
2
완료하는 데 2시간 필요

Entrepreneurial Mindset, Motivations, and Behaviors

8개 동영상 (총 49분), 3 readings, 1 quiz
8개의 동영상
Entrepreneurial mindset9m
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8m
Entrepreneurial motivations7m
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2m
Entrepreneurial behaviors4m
Risk taking in entrepreneurial decision-making6m
Risk, uncertainty, and stakeholder involvement8m
3개의 읽기 자료
Reading: The Opportunity Analysis Canvas10m
Slides10m
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan10m
1개 연습문제
Entrepreneurial mindset, motivations, and behaviors18m
3
완료하는 데 2시간 필요

Industry Understanding

9개 동영상 (총 91분), 3 readings, 1 quiz
9개의 동영상
Knowledge conditions6m
Demand conditions17m
Industry lifecycle10m
Industry structure23m
Competitive advantage15m
Learning curve5m
Complementary assets6m
Reputation effects4m
3개의 읽기 자료
Reading: The Opportunity Analysis Canvas10m
Slides10m
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber10m
1개 연습문제
Industry analysis14m
4
완료하는 데 3시간 필요

Customer Understanding and Business Modeling

12개 동영상 (총 96분), 6 readings, 2 quizzes
12개의 동영상
Macro changes that increase new venture opportunities7m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1m
Exploring real market needs6m
Satisfying real market needs8m
Strategic positioning8m
Strategic planning3m
Value innovation6m
Opportunity identification6m
Bonus Lecture: Business Models from the Classroom38m
Information Session6m
6개의 읽기 자료
Reading: The Opportunity Analysis Canvas10m
Slides10m
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries10m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10m
Learn More10m
2개 연습문제
Customer analysis20m
Business plan evaluation22m
4.6
127개의 리뷰Chevron Right

80%

이 강좌를 수료한 후 새로운 경력 시작하기

80%

이 강좌를 통해 확실한 경력상 이점 얻기

43%

급여 인상 또는 승진하기

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship의 최상위 리뷰

대학: DFeb 9th 2017

thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical

대학: PLMar 11th 2016

This course is interesting and appropriately paced for an online class. I recommend it to all beginning entrepreneurs as a way to start thinking about how to start their company.

강사

Avatar

Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

메릴랜드 대학교 칼리지파크 캠퍼스 정보

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Entrepreneurship: Launching an Innovative Business 전문 분야 정보

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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