In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
제공자:
About this Course
최근 조회 16,713회
학습자 경력 결과
50%
이 강좌를 수료한 후 새로운 경력 시작하기
67%
이 강좌를 통해 확실한 경력상 이점 얻기
50%
급여 인상 또는 승진하기
귀하가 습득할 기술
Marketing PlanMarketing ManagementMarketing MixWriting
학습자 경력 결과
50%
이 강좌를 수료한 후 새로운 경력 시작하기
67%
이 강좌를 통해 확실한 경력상 이점 얻기
50%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 7개 강좌 중 6번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 15시간 필요
영어
자막: 영어
제공자:
일리노이대학교 어버너-섐페인캠퍼스
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
석사 학위 취득 시작
This 강좌 is part of the 100% online Master of Business Administration (iMBA) from 일리노이대학교 어버너-섐페인캠퍼스.
If you are admitted to the full program, your courses count towards your degree learning.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
완료하는 데 2시간 필요
2개 동영상 (총 8분), 5 readings, 1 quiz
5개의 읽기 자료
Syllabus10m
About the Discussion Forums10m
Glossary20m
Brand Descriptions10m
Updating Your Proflie10m
1개 연습문제
Orientation Quiz30m
완료하는 데 3시간 필요
Module 1: Distribution (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.
완료하는 데 3시간 필요
6개 동영상 (총 67분), 2 readings, 2 quizzes
6개의 동영상
What is a Distribution Channel12m
Channel Decisions5m
Channel Design17m
Channel Management13m
Disintermediation17m
2개의 읽기 자료
Module 1 Overview10m
Module 1 Readings10m
1개 연습문제
Module 1 Quiz30m
완료하는 데 2시간 필요
Module 2: Pricing Strategy (Price)
An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in the pricing process.
완료하는 데 2시간 필요
5개 동영상 (총 67분), 2 readings, 1 quiz
5개의 동영상
Pricing Approaches12m
Factors Affecting Pricing Decisions11m
Consumer Psychology and Pricing17m
Steps in Setting Price15m
2개의 읽기 자료
Module 2 Overview10m
Module 2 Readings10m
1개 연습문제
Module 2 Quiz30m
완료하는 데 3시간 필요
Module 3: Marketing Communication (Promotion)
A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated Marketing Communications (IMC) help companies achieve this objective.
완료하는 데 3시간 필요
7개 동영상 (총 70분), 4 readings, 2 quizzes
7개의 동영상
The Communications Model17m
The Communications Mix13m
The Changing Communications Environment5m
Steps in Developing a Communications Plan7m
Evaluating Advertising15m
Online Advertising8m
4개의 읽기 자료
Module 3 Overview10m
Module 3 Readings10m
Case Memo Content Instructions10m
Case Memo Format Instructions10m
1개 연습문제
Module 3 Quiz30m
완료하는 데 4시간 필요
Module 4: Consumer Behavior
In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about the different variables that influence consumer buying behavior.
완료하는 데 4시간 필요
13개 동영상 (총 156분), 2 readings, 2 quizzes
13개의 동영상
Understanding Consumer Behavior6m
Cultural Factors7m
Social Factors21m
Personal Factors9m
Consumer Decision Making16m
Consumer Behavior and New Products25m
4-2.110m
4-2.25m
4-2.310m
4-2.411m
4-2.511m
4-2.617m
2개의 읽기 자료
Module 4 Overview10m
Module 4 Readings10m
1개 연습문제
Module 4 Quiz30m
검토
4.8
MARKETING MANAGEMENT II의 최상위 리뷰
JN 제공Feb 25, 2018
Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.
VB 제공Mar 3, 2020
Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.
MS 제공Oct 7, 2018
I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.
DC 제공Oct 6, 2018
Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.
JB 제공Oct 7, 2018
Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!
EH 제공Apr 3, 2017
This course is absolutely amazing! Super easy to understand and follow! I have learned SO much! Thank you, ayden!
AC 제공Mar 2, 2018
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
HK 제공Dec 5, 2019
This subject gave me good knowledge about the subject and the videos helped me to understand the basics
AW 제공Oct 23, 2018
An excellent course Professor Noel and his staff really set a high bar for program expectations!!!
JH 제공Mar 5, 2018
Absolutely outstanding course. the professor is amazing and this class is highly recommended.
TR 제공Mar 7, 2020
Excellent class! I truly enjoyed the professor's passion and knowledge on the subject.
JS 제공Mar 2, 2018
Great class! Professor Noel has a great passion for teaching and makes the class fun.
Value Chain Management 전문 분야 정보
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations.
In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit.
When you complete the Value Chain Management Specialization, you will:
· Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy.
· Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions.
· Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
환불 규정은 어떻게 되나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.