Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
제공자:
마케팅 전략 특화 과정IE 경영대학원이 강좌에 대하여
최근 조회 36,980회
학습자 경력 결과
71%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
56%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 9시간 필요
영어
자막: 영어
학습자 경력 결과
71%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
56%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 9시간 필요
영어
자막: 영어
제공자:
IE 경영대학원
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Product and Product Policy
At the end of this module, you will understand the elements that encompass a product, including levels, lines and life cycles of a product. You will also understand the role it's life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.
완료하는 데 2시간 필요
10개 동영상 (총 59분), 6 개의 읽기 자료, 1 개의 테스트
10개의 동영상
Marketing Warfare: Intro to the Course5m
What is a Product? Product Definition and Product Levels8m
Product & Service Decisions4m
What is a Brand?7m
The Product Life Cycle6m
Planned Obselescence6m
Product Strategy Matrices: BCG Matrix7m
Product Strategy Matrixes: McKinsey/General Electric Matrix7m
Product Strategy Matrices: Ansoff Matrix5m
6개의 읽기 자료
Product Life Cycle Stages10m
Planned Obsolescence10m
Here's the Truth about the Planned Obsolescence of Tech10m
BCG Classics Revisited: The Growth Share Matrix10m
Enduring Ideas: The GE-McKinsey Nine-Box Matrix10m
Product Policy: 6 Essential Components of a Sound Product Policy10m
1개 연습문제
Graded Quiz30m
완료하는 데 2시간 필요
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.
완료하는 데 2시간 필요
6개 동영상 (총 48분), 2 개의 읽기 자료, 1 개의 테스트
6개의 동영상
The Emergence of Internet Pricing9m
Internal Factors Affecting Price Definition7m
External Factors Affecting Price Definition8m
General Pricing Approaches 1: Cost-Based6m
General Pricing Approaches 2: Value-Based7m
2개의 읽기 자료
Methods to Price Your Product10m
Pay-per-laugh: Customers charged exactly for what they "consume"10m
1개 연습문제
Graded Quiz30m
완료하는 데 2시간 필요
Channel Management and Retailing
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
완료하는 데 2시간 필요
10개 동영상 (총 66분), 3 개의 읽기 자료, 1 개의 테스트
10개의 동영상
Key Factors in Designing a Distribution Channel6m
How to Manage Channels and Resolve Conflict5m
The Nature of Trade Marketing4m
How is Trade Marketing Evolving?5m
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH)13m
Important Developments in Retailing6m
Retail Strategy and Multichannel Retailing5m
Global Growth Opportunities and Entry Strategies6m
The Emergence of Online Retail Channels6m
3개의 읽기 자료
Strategic Channel Design10m
Three Rules for Buiding the Modern Retail Organization10m
Recommended Reading: Levo/Weitz: ¨Retail Management¨, McGraw Hill, 9th Edition Content10m
1개 연습문제
Graded Quiz30m
완료하는 데 3시간 필요
Marketing Communications
At the end of this module you will be able to construct and manage your own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. You will also know how to construct, manage and evaluate advertising and media promotion.
완료하는 데 3시간 필요
13개 동영상 (총 111분), 5 개의 읽기 자료, 1 개의 테스트
13개의 동영상
Developing Effective Communications9m
Establishing the Marketing Communications Budget8m
Deciding on the Marketing Communication Mix8m
Managing the Integrated Marketing Communications Process4m
Expert Interview: José María Rull, President and CEO of DDB Spain13m
Managing Media and Evaluating Effectiveness7m
Developing an Advertising Program10m
Sales Promotion, PR, Events and Experiences8m
Direct and Interactive Marketing8m
Developing the Sales Force5m
Expert Interview: Gabriel Saenz de Buruaga, Founder and Co-CEO of WINK, Transforming Through Digital18m
Trailer: The Marketing Plan50
5개의 읽기 자료
Recommended Reading: Designing and Managing Marketing Communications10m
How Advertising Works: What Do We Really Know?10m
Managing Brands for the Long Run10m
A Strategic Perspective on Sales Promotions10m
Recommended Reading: Integrated Advertising, Promotion, and Marketing Communications10m
1개 연습문제
Graded Quiz30m
검토
MARKETING MIX FUNDAMENTALS의 최상위 리뷰
AB 제공2020년 8월 25일
Superb way of teaching and got to learn about many retail business and more marketing technique. But felt difficult in understanding English slang.
YP 제공2020년 9월 6일
Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics
CG 제공2019년 6월 23일
its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental
GS 제공2020년 4월 30일
this course was really interesting i learned lot from this and happy to share feedback for this awesome experience.
마케팅 전략 특화 과정 정보
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
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