About this Course
최근 조회 14,579

다음 전문 분야의 4개 강좌 중 2번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

At least 2 years business experience.

완료하는 데 약 16시간 필요

권장: 4 weeks of study, 4-7 hours/week...

영어

자막: 영어
User
Course을(를) 수강하는 학습자
  • User Experience Researchers
  • Marketing Specialists
  • Economists
  • Researchers
  • Professors

배울 내용

  • Check

    Explain limitations and risks of qualitative research

  • Check

    Create a moderator guide and design a screening questionnaire to recruit for a focus group

  • Check

    Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies

  • Check

    Analyze focus group data and create a focus group report following common business practices in qualitative market research

귀하가 습득할 기술

Sample CollectionQualitative ResearchSample Size DeterminationSample PreparationFocus Group
User
Course을(를) 수강하는 학습자
  • User Experience Researchers
  • Marketing Specialists
  • Economists
  • Researchers
  • Professors

다음 전문 분야의 4개 강좌 중 2번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

At least 2 years business experience.

완료하는 데 약 16시간 필요

권장: 4 weeks of study, 4-7 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Getting Started and Qualitative Research

10개 동영상 (총 70분), 3 readings, 1 quiz
10개의 동영상
Qualitative Market Research Introduction1m
Essential Components of Qualitative Research10m
Choosing Qualitative Research in the Market Research Process8m
Choosing Qualitative Research in a Business Case Scenario5m
Common Qualitative Research Methods (Part 1): Background, Observational, and Panel Research6m
Common Qualitative Research Methods (Part 2): In-Depth Interviews and Focus Groups7m
Limitations and Risk of Qualitative Market Research: Accept Limitations, Mitigate Risks, and Communicate Both10m
Good and Bad Qualities for Conducting Qualitative Research4m
Begin Qualitative Investigation of a Problem or Project10m
3개의 읽기 자료
A Note from UC Davis10m
The #1 Focus Group Moderator in the World15m
Get Started with Qualitative Research Checklist5m
1개 연습문제
Module 1 Quiz30m
2
완료하는 데 5시간 필요

Design Qualitative Instruments and Plan Recruiting

9개 동영상 (총 49분), 6 readings, 2 quizzes
9개의 동영상
Best Practices for Writing Questions and Probes6m
Topic Saturation6m
Process for Qualitative Research and Conducting In-Depth Interviews6m
Assessing Questions by Topics and Sequence4m
Designing a Moderator Guide7m
Designing a "Screener" or Screening Questionnaire5m
Recruitment Planning and Best Practices5m
Various Ways to Recruit for Qualitative Research5m
6개의 읽기 자료
Video: Focus Group Research 2007 BBQ Sauce Fliptop10m
Suggested Activity: Begin Moderator Guide15m
Suggested Activity: Create a Screener20m
Sample Flier for Cellphone Focus Group5m
Sample Confirmation Letter5m
Review Instructor's Moderator Guide10m
1개 연습문제
Module 2 Quiz30m
3
완료하는 데 3시간 필요

Conduct a Focus Group

16개 동영상 (총 61분), 2 readings, 1 quiz
16개의 동영상
The Purpose and Objectives of a Focus Group8m
Recruiting for a Focus Group11m
Getting the Right Participants to Show Up6m
Introduction to Focus Groups1m
Icebreakers and Introductions2m
Inviting Others to Contribute1m
Collecting Thoughts on a Flipchart1m
Guiding Them to Prioritize1m
Dealing with a Rambler3m
Pair Talking to Each Other1m
Allowing Group to Redirect Your Plan3m
Guiding Conversation as It Takes Its Course11m
Everyone Talking at Once1m
Handling a Debate3m
Concluding Remarks2m
2개의 읽기 자료
Quirk's: The Focus Group Bill of Rights10m
Quirk's: Dispelling the Myths about Focus Groups15m
1개 연습문제
Module 3 Quiz30m
4
완료하는 데 5시간 필요

Analyze, Interpret and Communicate Qualitative Market Research Data

8개 동영상 (총 45분), 1 reading, 3 quizzes
8개의 동영상
Focus Group Transcription: Process and Options8m
Interpreting Focus Group Notes7m
Analyzing Qualitative Data8m
Components of a Focus Group Report5m
Writing a Focus Group Report8m
Bridging from Qualitative to Quantitative Research4m
Course Summary1m
1개의 읽기 자료
Focus Group Report Example10m
1개 연습문제
Module 4 Quiz30m
4.5
11개의 리뷰Chevron Right

60%

이 강좌를 수료한 후 새로운 경력 시작하기

50%

이 강좌를 통해 확실한 경력상 이점 얻기

20%

급여 인상 또는 승진하기

질적 연구의 최상위 리뷰

대학: MAJun 14th 2018

Very helpful and informative course. You should must enroll this course if you want to be expert in the qualitative research methods.

대학: MGJul 29th 2018

I have learnt so much through this course and would apply my learning to my job. Thanks for an excellent course.

강사

Avatar

Susan Berman

President, Impact Research
UC Davis Division of Continuing and Professional Education

캘리포니아 대학교 데이비스 캠퍼스 정보

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

시장 연구 전문 분야 정보

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
시장 연구

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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