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Strategic Self-Marketing and Personal Branding(으)로 돌아가기

뉴욕주립대학교의 Strategic Self-Marketing and Personal Branding 학습자 리뷰 및 피드백

169개의 평가
32개의 리뷰

강좌 소개

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder")....

최상위 리뷰

2020년 10월 9일

Recommended for students who want to go for a job interview. An insightful course filled with lots of questions to ponder upon and ask yourself that you never have thought of! Brilliant!

2019년 11월 2일

Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.

필터링 기준:

Strategic Self-Marketing and Personal Branding의 32개 리뷰 중 26~32

교육 기관: Cesar A C

2020년 1월 17일


교육 기관: SYED M A

2019년 2월 20일

It was a truly enriching experience. The exam component made sure that I revisit and understand every concept before clearing it.

교육 기관: valentina p

2016년 7월 13일

interesting and with a good balance between theory and practice. A bibliography at the end of the course could be useful

교육 기관: Karolina K

2017년 8월 13일

It's a really decent course and manages to touch upon some of the more complex ideas behind branding.

교육 기관: Lukáš K

2016년 8월 14일

Interesting topic, however the course lacks practical side.

교육 기관: Hernan D O

2020년 5월 6일

Dont like the girl in the first week videos, and the mechanic.

교육 기관: karli s

2021년 2월 8일

i failed this class because nobody want to review my peer assignment.