About this Course
4.6
2,438개의 평가
621개의 리뷰

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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 9시간 필요

권장: 4 weeks of study, 1-3 hours/week...

영어

자막: 영어, 스페인어, 아랍어, 일본어

귀하가 습득할 기술

Social MarketingSocial NetworkSocial Media MarketingSocial Media

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 9시간 필요

권장: 4 weeks of study, 1-3 hours/week...

영어

자막: 영어, 스페인어, 아랍어, 일본어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Introduction to Social Marketing

In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience. ...
3 videos (Total 12 min), 8 readings
3개의 동영상
Course Overview3m
The Capstone Project2m
8개의 읽기 자료
Welcome to Course 1 in the Social Marketing Specialization10m
Grading and Logistics10m
Meet Your Instructors10m
Social Marketing Toolkits10m
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10m
Course Bookstore10m
A Note on Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
2
완료하는 데 1시간 필요

Social Trends

In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world. ...
5 videos (Total 21 min), 2 readings, 1 quiz
5개의 동영상
Media: From Chaos to Clarity8m
The Social Media Revolution1m
Digital Transformation from Erik Qualman 2019 Published 1/8/20192m
Identifying Social Trends55
2개의 읽기 자료
Question for Discussion10m
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10m
1개 연습문제
Quiz 18m
3
완료하는 데 3시간 필요

The Business of Social

In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social. ...
7 videos (Total 32 min), 1 reading, 2 quizzes
7개의 동영상
Your Professional Network4m
Real-Time Social Data3m
WeFeelFine.org Demo5m
The Shifting Social Landscape5m
The Social Pyramid4m
Targeting Assignment Step by Step5m
1개의 읽기 자료
Social Marketing Toolkit Pt. 3 - Social Media is Drastically Changing10m
1개 연습문제
Quiz 28m
4
완료하는 데 1시간 필요

Social Overview

In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization. ...
5 videos (Total 28 min), 4 readings, 2 quizzes
5개의 동영상
Why Social Communities Form2m
Understanding Social Communities6m
How to Position Yourself as a Brand Authority6m
Developing your Social Media Tools for the Networking Assignment6m
4개의 읽기 자료
Developing the Social Assets to Develop Your Personal Brand10m
Question for Discussion10m
Download the Lecture Video Slides10m
What Comes Next?10m
2개 연습문제
Quiz 312m
Networking & Tracking Assignment6m
4.6
621개의 리뷰Chevron Right

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이 강좌를 수료한 후 새로운 경력 시작하기

50%

이 강좌를 통해 확실한 경력상 이점 얻기

17%

급여 인상 또는 승진하기

최상위 리뷰

대학: CQMay 13th 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

대학: DMMar 20th 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

강사

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

노스웨스턴 대학교 정보

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

소셜 미디어 마케팅 전문 분야 정보

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
소셜 미디어 마케팅

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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