International Marketing & Cross Industry Growth 특화 과정
International Marketing & Cross Industry Growth . Harness your cross-country and cross-industry innovation skills.
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이 전문 분야에는 6개의 강좌가 있습니다.
International Marketing Entry and Execution
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
International B2B (Business to Business) Marketing
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
International Hospitality & Healthcare Services Marketing
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
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연세 대학교
Yonsei University was established in 1885 and is the oldest private university in Korea.
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Can I just enroll in a single course?
하나의 강좌에만 등록할 수 있나요?
Can I take the course for free?
해당 강좌를 무료로 수강할 수 있나요?
이 강좌는 100% 온라인으로 진행되나요? 직접 참석해야 하는 수업이 있나요?
전문 분야를 완료하는 데 얼마나 걸리나요?
얼마나 자주 전문 분야의 강좌가 제공되나요?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
전문 분야를 완료하면 대학 학점을 받을 수 있나요?
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