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최근 조회 90,038

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다음 특화 과정의 4개 강좌 중 1번째 강좌:
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중급 단계

At least 2 years of business experience.

완료하는 데 약 11시간 필요
영어
자막: 영어, 아랍어

배울 내용

  • Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Assess the credibility and value of secondary research

  • Apply basic sampling theory to a given situation

  • Compose a professionally packaged research plan or proposal

귀하가 습득할 기술

Market ResearchResearch MethodsProduct ResearchMarketing Intelligence

학습자 경력 결과

50%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

36%

가 이 강좌를 통해 확실한 경력상 이점을 얻음

12%

가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 1번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계

At least 2 years of business experience.

완료하는 데 약 11시간 필요
영어
자막: 영어, 아랍어

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캘리포니아 대학교 데이비스 캠퍼스

강의 계획 - 이 강좌에서 배울 내용

콘텐츠 평가Thumbs Up95%(1,758개의 평가)Info
1

1

완료하는 데 2시간 필요

Getting Started and Introduction to Market Research

완료하는 데 2시간 필요
9개 동영상 (총 31분), 5 개의 읽기 자료, 1 개의 테스트
9개의 동영상
Survey to Build Our Database1m
Introduction to Market Research53
Defining Market Research3m
Motivation for Market Research5m
Requests for Market Research3m
The Services, Roles, and Qualities of a Market Researcher3m
Complexities, Constraints, and Questions to Ask4m
Planning a Response to a Market Research Inquiry5m
5개의 읽기 자료
A Note from UC Davis10m
Take the Specialization Smartphone Survey15m
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10m
20 Market Research Questions to Ask Your Customers10m
13 Questions Every Marketing Consultant Should Ask Prospects15m
1개 연습문제
Module 1 Quiz30m
2

2

완료하는 데 2시간 필요

Secondary and Internal Research

완료하는 데 2시간 필요
8개 동영상 (총 41분), 3 개의 읽기 자료, 1 개의 테스트
8개의 동영상
The Importance of Secondary and Internal Research6m
Secondary and Internal Research in the Planning Process6m
Starting Cold with Secondary and Internal Research6m
Pros and Cons of Secondary and Internal Research5m
Three Levels of a Professional Market Researcher6m
Budget Considerations While Initiating Market Research5m
Developing Your Research Skills Further2m
3개의 읽기 자료
Quirk's: Time-Saving Tips for Conducting Secondary Research10m
Quirk's: Save Money - Conduct Secondary Research10m
Quirk's: Meta-Analysis Offers Research on Research for MR15m
1개 연습문제
Module 2 Quiz30m
3

3

완료하는 데 2시간 필요

Primary Research Introduction

완료하는 데 2시간 필요
7개 동영상 (총 33분), 2 개의 읽기 자료, 1 개의 테스트
7개의 동영상
Defining Primary Research4m
Sampling and a Sampling Frame4m
Deciding on the Kind of Sampling and How Many to Sample6m
Observational Research4m
Surveys6m
Methods and Tools in Qualitative Research5m
2개의 읽기 자료
Quirk's: What Everyone Needs to Know About Sampling10m
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15m
1개 연습문제
Module 3 Quiz30m
4

4

완료하는 데 5시간 필요

Research Plan or Proposal

완료하는 데 5시간 필요
8개 동영상 (총 33분), 1 개의 읽기 자료, 2 개의 테스트
8개의 동영상
How a Research Plan or Proposal Might be Presented4m
Components of a Research Plan or Proposal (Part 1)6m
Components of a Research Plan or Proposal (Part 2)6m
Packaging the Research Plan or Proposal3m
How to Follow Up with Your Client4m
You Won the Project, Now What?5m
Course Summary1m
1개의 읽기 자료
Six Keys to Writing a Great Proposal15m
1개 연습문제
Module 4 Quiz30m

검토

RESEARCH PROPOSAL: INITIATING RESEARCH의 최상위 리뷰

모든 리뷰 보기

시장 연구 특화 과정 정보

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
시장 연구

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