This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
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About this Course
최근 조회 510,765회
학습자 경력 결과
48%
이 강좌를 수료한 후 새로운 경력 시작하기
46%
이 강좌를 통해 확실한 경력상 이점 얻기
귀하가 습득할 기술
Digital MarketingMarketingPricing StrategiesMarketing MixProduct Strategies
학습자 경력 결과
48%
이 강좌를 수료한 후 새로운 경력 시작하기
46%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 1개 강좌 중 1번째 강좌:
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일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 29시간 필요
권장: 4 weeks of study, 6-8 hours/week
영어
자막: 영어
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일리노이대학교 어버너-섐페인캠퍼스
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
석사 학위 취득 시작
This 강좌 is part of the 100% online Master of Business Administration (iMBA) from 일리노이대학교 어버너-섐페인캠퍼스.
If you are admitted to the full program, your courses count towards your degree learning.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 8시간 필요
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
완료하는 데 8시간 필요
5개 동영상 (총 31분), 9 readings, 8 quizzes
5개의 동영상
Marketing Overview11m
Offering Product Ideas2m
Case Study Introduction: Threadless8m
Exercise: Ideas.Lego.com4m
9개의 읽기 자료
READ BEFORE YOU START10m
Learner Stories10m
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
Module 1 Overview10m
Module 1 Readings1시 30분
Optional Resources for Threadless Case Study10m
6개 연습문제
Orientation Quiz30m
Module 1 Basic Concept Practice Quiz10m
Module 1 Digital Concept 1 Practice Quiz: Customer Co-Creation10m
Module 1 Digital Concept 2 Practice Quiz: Sharing Economy 10m
Exercise Quiz: Ideas.Lego.com30m
Module 1 Review Quiz30m
완료하는 데 6시간 필요
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
완료하는 데 6시간 필요
3개 동영상 (총 16분), 3 readings, 7 quizzes
3개의 읽기 자료
Module 2 Overview10m
Module 2 Readings1시 30분
Optional Resources for GoPro Case Study10m
5개 연습문제
Module 2 Basic Concept Practice Quiz10m
Module 2 Digital Concept 1 Practice Quiz: User-Generated Content10m
Module 2 Digital Concept 2 Practice Quiz: Doppleganger Brands10m
Exercise Quiz: Wikipedia.org30m
Module 2 Review Quiz30m
완료하는 데 5시간 필요
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
완료하는 데 5시간 필요
3개 동영상 (총 15분), 3 readings, 7 quizzes
3개의 읽기 자료
Module 3 Overview10m
Module 3 Readings1h
Optional Resources for Tesla Case Study10m
5개 연습문제
Module 3 Basic Concept Practice Quiz10m
Module 3 Digital Concept 1 Practice Quiz: New Retail10m
Module 3 Digital Concept 2 Practice Quiz: Desktop Manufacturing10m
Exercise Quiz: Thingiverse.com30m
Module 3 Review Quiz30m
완료하는 데 6시간 필요
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
완료하는 데 6시간 필요
4개 동영상 (총 21분), 3 readings, 7 quizzes
4개의 동영상
Online Price Search2m
Case Study Introduction: Panera7m
Exercise: It's Full of Sparks4m
3개의 읽기 자료
Module 4 Overview10m
Module 4 Readings1h
Optional Resources for Panera Case Study10m
5개 연습문제
Module 4 Basic Concept Practice Quiz10m
Module 4 Digital Concept 1 Practice Quiz: Pay What You Want10m
Module 4 Digital Concepts Practice Quiz30m
Exercise Quiz: It's Full of Sparks30m
Module 4 Review Quiz30m
검토
4.7
MARKETING IN A DIGITAL WORLD의 최상위 리뷰
SS 제공Oct 8, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
AR 제공Sep 15, 2016
Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)
SM 제공Jul 22, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
SH 제공May 5, 2017
Very informative, but I wish some of the videos and tools were more up-to-date. As we all know, Digital Marketing is constantly updating with new tactics, so even 2-3 years can make a big difference.
DR 제공Mar 4, 2020
A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!
TT 제공Jan 19, 2019
The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.
HJ 제공Aug 7, 2016
Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.
SY 제공Sep 25, 2016
Nice Course to understand the nuances of new digital tools that will be the future of Marketing Field. As a Marketing Manager, this course has updated my knowledge in the changing digital paradigm.
디지털 마케팅 전문 분야 정보
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
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