The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
이 강좌에 대하여
학습자 경력 결과
학습자 경력 결과
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars
- 4 stars
- 3 stars
- 2 stars
- 1 star
DIGITAL MEDIA AND MARKETING STRATEGIES의 최상위 리뷰
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
It was an incredible course!!!. It fully reached my expectations. Professor Mike Yao, lecturas and videos with experts made it excellent!!! Congratulations Coursera and Gies University of Illinois.
I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.
디지털 마케팅 특화 과정 정보
Master strategic marketing concepts and tools to address brand communication in a digital world.