About this Course
최근 조회 11,767

Learner Career Outcomes

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 전문 분야의 5개 강좌 중 4번째 강좌:

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 12시간 필요

영어

자막: 영어

귀하가 습득할 기술

SalesMarketingDigital MarketingEntrepreneurship

Learner Career Outcomes

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 전문 분야의 5개 강좌 중 4번째 강좌:

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 12시간 필요

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 26분 필요

"As if" this was a starting point

2 readings, 2 quizzes
2개의 읽기 자료
And don't click here either10m
Not even here10m
2개 연습문제
Let's start with your Opinion4m
Maybe you already knew2m
완료하는 데 3시간 필요

Sales – From cold calling to Facebook and Alibaba

7개 동영상 (총 45분), 2 quizzes
7개의 동영상
My best friend is a contact6m
Freezing Cold Calling13m
E-mailing is never e-mailing4m
But Social is Media4m
B2B vs B2C: Relations6m
Closing the deal3m
1개 연습문제
Framing this module6m
2
완료하는 데 3시간 필요

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

4개 동영상 (총 24분), 2 quizzes
4개의 동영상
1000 miles in their shoes5m
Context matters6m
When fun becomes pain...9m
1개 연습문제
Useful acronyms and so forth6m
3
완료하는 데 3시간 필요

It is better to Skate to where the puck is going: Segmentation & positioning

5개 동영상 (총 25분), 3 readings, 2 quizzes
5개의 동영상
Who's old and who's new here actually?4m
Finding your own way of segmentation6m
But if segmentation does not work?4m
Don´t tell me a story about storys and branding6m
3개의 읽기 자료
Digging deeper into Segmentation principles with the help of Facebook10m
Segmentation in future: As if Facebook and Google joined forces10m
Really good storytelling10m
1개 연습문제
Did I get The Segmentation and Positioning-Module?6m
4
완료하는 데 3시간 필요

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

5개 동영상 (총 25분), 2 quizzes
5개의 동영상
And in Practice?4m
When we stumble5m
The Digital Feedback-loop5m
The core of it4m
1개 연습문제
Self-testing the test-module6m
4.3
25개의 리뷰Chevron Right

Marketing Strategy for Entrepreneurs의 최상위 리뷰

대학: OOAug 14th 2017

Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.

대학: AAMar 28th 2018

more than perfect for me ,and the value added countless

강사

Avatar

Henrik Blomgren

Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

EIT 디지털 정보

EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. Please visit https://www.eitdigital.eu/eit-digital-academy/ ...

Value Creation Through Innovation 전문 분야 정보

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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