This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
제공자:
Facebook 소셜 미디어 마케팅 전문 자격증Facebook이 강좌에 대하여
최근 조회 69,650회
7일 무료 이용
무료 기간 종료 후 월 US$49.
Cancel any time.
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 5번째 강좌:
초급 단계
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
완료하는 데 약 8시간 필요
영어
자막: 영어, 스페인어, 포르투갈어 (브라질), 아랍어
배울 내용
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
귀하가 습득할 기술
- Marketing Optimization
- Digital Marketing
- Digital Analytics
- Marketing Strategy
- Communication
7일 무료 이용
무료 기간 종료 후 월 US$49.
Cancel any time.
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 5번째 강좌:
초급 단계
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
완료하는 데 약 8시간 필요
영어
자막: 영어, 스페인어, 포르투갈어 (브라질), 아랍어
제공자:
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate or Facebook Marketing Analytics Certificate, you'll gain access to the Facebook Certification Career Network—a job search platform with 130+ employers looking to hire.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 4시간 필요
Evaluate Your Marketing Results Against Goals
This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
완료하는 데 4시간 필요
14개 동영상 (총 80분), 7 개의 읽기 자료, 4 개의 테스트
완료하는 데 2시간 필요
Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.
완료하는 데 2시간 필요
7개 동영상 (총 41분), 2 개의 읽기 자료, 2 개의 테스트
완료하는 데 2시간 필요
Optimize Your Ad Campaigns
In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.
완료하는 데 2시간 필요
7개 동영상 (총 49분), 1 개의 읽기 자료, 2 개의 테스트
완료하는 데 1시간 필요
Communicate Your Marketing Results
This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.
완료하는 데 1시간 필요
7개 동영상 (총 49분), 1 개의 읽기 자료, 2 개의 테스트
검토
MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS의 최상위 리뷰
SP 제공2021년 1월 18일
A very complete course with the new trends and news of digital marketing. We provide ourselves with tools and advice that make our work an experience of creativity and personal growth. Thanks a lot!
SE 제공2020년 12월 27일
This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.
RR 제공2021년 1월 28일
An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!
NM 제공2021년 3월 14일
Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.
Facebook 소셜 미디어 마케팅 전문 자격증 정보
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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