I really enjoyed the course delivery. Everything was presented in a clear straightforward manner with plenty of examples. Professor Fong is a very experienced and knowledgable expert and it was a pleasure being taught by him. Cheers!

The course was good but lacked practical examples or case studies. Good for beginners.

It felt good as a very brief outline of the topic, but it would also be great to add more details in the course. Too light format maybe?

This course is a great introduction to the market research. For me its important to have more examples of RFPs as templates

Osum experience

Very systematic and gives lot of insight into market Research in a step by step manner.

This is a good overview of research design and research proposal writing that is useful for people with little knowledge of the research process. As a lecturer who already holds a PhD and teaches similar introductions at Honours, Masters and PhD level I should know.

However, the assessment is not well explained or aligned with the course content and the options in the assessment allow students to choose an easier path for the same marks. It also assumes a lot of extra knowledge not covered in the course about day-to-day business interactions, which may differ in various cultural contexts. It doesn't test students' knowledge of the course material so much as test their recognition of 'issues', which is fine if that's what you're looking for.

Note that instructors and mentors rarely respond to enquiries and you are entirely dependent on peer reviews to pass. This means that you are dependent on your peers not only to be fair and to be competent reviewers, it also means you are dependent on their timing so you cannot complete the course at your own pace.

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

I would like to see more assignments during the process not just quizzes.

Overall experience was good, and I am sure that I would go watch it for a second time, but during the learning process, all I get was the vague structure and concept which were pretty hard to internalize, maybe I should combine them with actual practice in some real working senario....

So I would say it is not what I expected in terms of starting my senior market research project in a academic way....