I would like to see more assignments during the process not just quizzes.

I really enjoyed the course delivery. Everything was presented in a clear straightforward manner with plenty of examples. Professor Fong is a very experienced and knowledgable expert and it was a pleasure being taught by him. Cheers!

The course was good but lacked practical examples or case studies. Good for beginners.

It felt good as a very brief outline of the topic, but it would also be great to add more details in the course. Too light format maybe?

This course is a great introduction to the market research. For me its important to have more examples of RFPs as templates

Osum experience

Very systematic and gives lot of insight into market Research in a step by step manner.

This is a good overview of research design and research proposal writing that is useful for people with little knowledge of the research process. As a lecturer who already holds a PhD and teaches similar introductions at Honours, Masters and PhD level I should know.

However, the assessment is not well explained or aligned with the course content and the options in the assessment allow students to choose an easier path for the same marks. It also assumes a lot of extra knowledge not covered in the course about day-to-day business interactions, which may differ in various cultural contexts. It doesn't test students' knowledge of the course material so much as test their recognition of 'issues', which is fine if that's what you're looking for.

Note that instructors and mentors rarely respond to enquiries and you are entirely dependent on peer reviews to pass. This means that you are dependent on your peers not only to be fair and to be competent reviewers, it also means you are dependent on their timing so you cannot complete the course at your own pace.

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

Overall experience was good, and I am sure that I would go watch it for a second time, but during the learning process, all I get was the vague structure and concept which were pretty hard to internalize, maybe I should combine them with actual practice in some real working senario....

So I would say it is not what I expected in terms of starting my senior market research project in a academic way....

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

It was a great experience to learn market research methods from Coursera.

Insightful

Excellent course, the author inspires to learn more about the subject. Thank you!

It is really good for better understanding of the basics of Market research.

Great info

The initial stage of research is generally not given a lot of importance but in reality it lays the foundation of the activity ahead. This course gave a lot of practical examples along with a very well formed assignment.

I would have given 5 stars but than people would consider it a fake review. Anyways jokes apart this course is really nice and based on real examples.

Nice approach, clear in information, good supporting materials. For non English native speakers (students) it would be nice if Jim would talk al a little slower.

This course is very helpful for developing me to become a Market Researcher in the Future.