This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 1번째 강좌:
초급 단계
완료하는 데 약 15시간 필요
영어
자막: 아랍어, 프랑스어, 이탈리아어, 포르투갈어 (브라질), 베트남어, 독일어, 러시아어, 영어, 스페인어
배울 내용
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
귀하가 습득할 기술
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 1번째 강좌:
초급 단계
완료하는 데 약 15시간 필요
영어
자막: 아랍어, 프랑스어, 이탈리아어, 포르투갈어 (브라질), 베트남어, 독일어, 러시아어, 영어, 스페인어
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메타
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 4시간 필요
The Social Media Landscape
This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
완료하는 데 4시간 필요
14개 동영상 (총 75분), 8 개의 읽기 자료, 3 개의 테스트
완료하는 데 3시간 필요
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
완료하는 데 3시간 필요
13개 동영상 (총 120분), 2 개의 읽기 자료, 2 개의 테스트
완료하는 데 3시간 필요
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
완료하는 데 3시간 필요
6개 동영상 (총 21분), 3 개의 읽기 자료, 3 개의 테스트
완료하는 데 4시간 필요
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
완료하는 데 4시간 필요
6개 동영상 (총 32분), 4 개의 읽기 자료, 3 개의 테스트
검토
- 5 stars88.64%
- 4 stars9.31%
- 3 stars1.11%
- 2 stars0.22%
- 1 star0.69%
INTRODUCTION TO SOCIAL MEDIA MARKETING의 최상위 리뷰
RS 제공2021년 1월 16일
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.
Thank you Mrs. Anke
TS 제공2022년 3월 29일
The Introduction to Social Media Marketing course was very well presented. The information was broke down into digestable parts and easy to follow. Anke does a great job presenting the information.
PW 제공2022년 7월 17일
Great Presentation style.i like her infrormative speechs.highy valuble for fundamental informations.foundation should be really solid for any specialization course.Thank you.Lets continue program.
FB 제공2022년 5월 10일
I loved this course from beginning to end, every week was structured in a simple way to make me understand the most important basic elements of a social media strategy. Short, simple and precise.
메타 소셜 미디어 마케팅 전문 자격증 정보
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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