이 강좌에 대하여

최근 조회 98,158
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 13시간 필요
영어
자막: 영어, 포르투갈어 (브라질)
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 13시간 필요
영어
자막: 영어, 포르투갈어 (브라질)

제공자:

노스웨스턴 대학교 로고

노스웨스턴 대학교

강의 계획 - 이 강좌에서 배울 내용

콘텐츠 평가Thumbs Up96%(1,601개의 평가)Info
1

1

완료하는 데 1시간 필요

What is sports marketing?

완료하는 데 1시간 필요
10개 동영상 (총 41분), 2 개의 읽기 자료, 1 개의 테스트
10개의 동영상
Introduction to the Sports Marketing Course2m
What is Sports Marketing?2m
Sports Marketing Challenges4m
Marketing Basics Applied to Sports Marketing3m
The Traditional 4 P's: A Meaningful Update for Sports9m
Interview with Katrina Adams, Chairman, CEO and President, U.S. Tennis Association5m
Interview with Wally Hayward, CEO, W Partners5m
Interview with Mark Silverman, President of Big Ten Network5m
Module 1 Conclusion and Looking Ahead2m
2개의 읽기 자료
What to expect in this course10m
Suggested readings for Module 110m
1개 연습문제
Module 1 Practice Quiz4m
2

2

완료하는 데 1시간 필요

Sports Marketing: differences and similarities with other marketing

완료하는 데 1시간 필요
5개 동영상 (총 28분), 1 개의 읽기 자료, 1 개의 테스트
5개의 동영상
Interview with Paulina Leperi, Former Manager of Delivery & Analytics, Nielson Catalina Solutions5m
Interview with Geoffrey Goldman, Senior Director of Communications, Fox Sports Midwest5m
Interview with Ken Babby, Owner, Akron RubberDucks & Jacksonville Jumbo Shrimp, Minor League Owner, USA Baseball5m
Event Marketing & Management7m
1개의 읽기 자료
Suggested readings for Module 230m
1개 연습문제
Module 2 Practice Quiz4m
3

3

완료하는 데 1시간 필요

Value: Sponsorship, Partnerships & Dynamic ticket pricing

완료하는 데 1시간 필요
8개 동영상 (총 41분), 1 개의 읽기 자료, 1 개의 테스트
8개의 동영상
Sponsorship Rights2m
Activation: Bringing Sponsorship to Life3m
Interview with Mark Repchak, Senior Director of Marketing and Media, Florida Citrus Sports4m
Interview with Ryan Luckey, Assistant Vice President of Corporate Sponsorship, AT&T5m
Mark Finn, Clinical Professor of Accounting, Kellogg School of Management5m
The Value of Licensing3m
Dynamic Ticket Pricing: Matt Notowidigdo, Associate Professor of Economics, Northwestern University10m
1개의 읽기 자료
Suggested readings for Module 340m
1개 연습문제
Module 3 Practice Quiz
4

4

완료하는 데 4시간 필요

Sports communication: press releases, media relations, public relations

완료하는 데 4시간 필요
5개 동영상 (총 36분), 2 개의 읽기 자료, 2 개의 테스트
5개의 동영상
Communication and Public Relations in Sports: Interview with J.A. Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications15m
Public Relations: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program6m
Press Releases & Communication Planning: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program7m
Press Release Peer Review Overview1m
2개의 읽기 자료
Suggested readings for Module 41시간
Press Release Examples6m
1개 연습문제
Module 4 Practice Quiz2m

검토

스포츠 마케팅의 최상위 리뷰

모든 리뷰 보기

자주 묻는 질문

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.