For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
교육 기관: Anh V L N•
The course offers a wide range of materials related to content marketing. It also provides several insights into the practical aspect of content marketing, such as copywriting, SEO, and particularly blogging development. However, the course offers inadequate information related to the know-how of writing, when it provides lots of bullet points but little instruction. Overall, it is a decent introductory course for anyone who interested in content marketing
교육 기관: Lakhwinder S S•
I've benefited a lot by pursuing this course. I really learned a lot of things. From the beginning, I learn about the various stages of 7A framework, empathy map, experience map, four types of strategic content, copyright, professionalism and at last monitoring, reporting and prediction. I really learned a lot, as well as I, enjoyed the content and resources in this course. I want to say thank you to Coursera, University of California and Sonia Simone.
교육 기관: MD R I•
I had a pretty good experience throughout the course, knew a lot of materials that I didn't know before about Content Marketing as I'm a Science student.
In some parts, it looked lengthy and the large reading materials wouldn't help much. Some lectures looked incomplete as the Instructor said to take over a person but nothing happens, the video cuts off.
Overall the basics were a plus point. Would recommend anyone who's interested in Content Marketing.
교육 기관: Allison B•
I really enjoyed this course. It teaches you so much about content marketing and so many great ways to be successful at it. The reason I am giving it 4 stars is because I really didn't like how very important lessons were taught via podcast. It's very difficult to concentrate on and I would have loved to see visuals of what they were talking about, especially since they were very visual elements. Overall a great course and I am very happy I took it.
교육 기관: Hamis E•
This course is highly effective when it comes to copywriting. From headlines to call-to-action, every part is explained properly and in great detail. However, one problem that I saw was the content being a bit out-of-date, like the text on usage of Google+ which is long gone. for the rest, this course is bound to polish your copywriting skills and improve your ability to convey a message in general as you become better with wordplay.
교육 기관: S. R•
I enjoyed the course and learned a lot about marketing content. The course covered all of the principles marketing people often use. I can quickly apply what I learned personally and professionally. There were elements, particularly the audios of various topics, is long winded. The speakers rambled and sometimes is off topic. They could have made their point in a more concise manner. Overall, great course. I would recommend it.
교육 기관: Sophie P•
This is a great course if you're just getting into content marketing and want to build a proper foundation. It has quite basic lessons like how to build your own website and some of the lessons are repeated throughout the course. However, the peer-review assignments allow you to put those lessons into practice, which I found very helpful. This course is a great place to start if you want to learn more about content marketing.
교육 기관: Jesse b•
This course was very well done, and I learned a lot about copywriting. My problem is with the peer review system. I could tell both of the people who reviewed my work hadn’t actually read my work. On top of that half the people I reviewed hadn’t done the work at all or hadn’t done it well. It just seems like there was no real system in place to make sure the work was actually being done. I did love the course though.
교육 기관: Nebojša D•
Very solid course, especially for beginners. The course did promise a lot at times and did not deliver at all and that's the only reason I'm not giving it five stars. If there was a way to rate it differently, I'd give it 4.5.
I personally got a lot out of it and managed to implement ideas from it immediately. As the world of SEO is a slow one, I can't tell you whether or not I succeeded but I'm pretty sure I will.
교육 기관: Fong Y M•
Good introductory course on content marketing, content marketing strategies, and use of social media/websites to promote your business. Many good advise and strategies where shared in this course to generate traffic, leads, and ultimately business profits. I would recommend this course to anyone thinking of starting an online business presence or looking to create more online promotion of their business.
교육 기관: Yannick K•
The course is pretty hands-on, well-structured, and has tons of great advice. I had given 5 stars if it wouldn't be for the assignments which are poorly explained (and based on the assignments I saw from other students they struggled as well) and the amount of podcasts this course is built on. While I love podcasts I find that a more visual approach had helped this course.
교육 기관: Melodie L•
The class provided useful strategies for content marketing. Overall, it was a beneficial class and a good use of time. The peer reviewed assignments need more specific criteria. As it is, people are coming from vastly different professional backgrounds, writing about very different businesses and with no common understanding of what the the assignments entail.
교육 기관: Rebecca F•
The course content is absolutely amazing—if you're interested in dealing with content writing in any capacity, this course will give you everything you need.
Unfortunately, the assessment is a bit of a nightmare. People who don't understand the assignment marking your work? It goes about as well as you think, and it takes forever. It was very frustrating.
교육 기관: Anneli O•
Very interesting, hands on and competent teachers. I also liked all the various forms for my learning: videos, podcasts, e-books, quiz's and assignments.
The only thing that I did'nt like very much was the peer review-assignment in week 4. I had to wait a really long time before two people reviewed it.
Otherwise - I really recommend this course!
교육 기관: Rajdeep D•
Though sometimes extremely repetitive, the course itself offers an in-depth look at content marketing as a whole and allows us to truly grasp the niches of content marketing. A great way to start and get a true look into what content marketing is and how YOU can utilize it into your website, company, organization, etc. Great course!
교육 기관: Theresa D•
Overall the course was helpful for frameworks and to keep my practice up-to-date with concepts that are used in other markets. Sonia was very clear and easy to follow. Some podcast interviews weren't accessible The value of these courses also increase if participants do their part in working hard and giving constructive criticism.
교육 기관: Monica S•
I really enjoyed this course, I've learned a lot of interesting things about the basics of content marketing. A lot of useful insights. The first 3 weeks especially have a lot of important content.
The only thing I didn't like too much were the readings, as they took a lot of time but the content was also quite repetitive.
교육 기관: Bintang R•
The course was concise and suitable for complete beginners. However, some videos are not shown as intended by the instructor where she attempts to show a video of her 2 colleagues explaining about some details in the course in the next video, but the video was never be shown to us instead it jumped into the next lesson
교육 기관: Alexandra P•
This course is very well done. It gives a broad overview on what content marketing is but it also get very specific on how to actually create and strategically use your content.
Video lectures are clear and supplemental readings very useful. The only “drawback” is the absence of written scripts for podcast lessons.
교육 기관: Elyse R•
Was very heavily targeted at those already working in copy writing or in a position to write copy for a company they are involved in. Still, all areas taught can be adapted to anything the student needs it for and will certainly help up skill those who wish to learn more about this area of writing.
교육 기관: Nadia K•
The course was great and provided me useful tools to takeaway in my professional career! Perhaps the only feedback about the lessons is that it would help if the podcasts were featured more prominently, could they not be attached as part of the main video? In any case, everything else was great!
교육 기관: Diana O•
The course was organised and the objectives for each module and the course in general were clear and the content well delivered. The reading resources are great and it is plenty of complementary information to the course and socia media marketing in general, contained in them. Thank you!.
교육 기관: Kalifa L•
Very helpful and educational. It is important to take notes. They will help when taking the quizzes. My only complaint is that the peer grading can be a little unfair. I had to submit an assignment multiple times in hopes that considerate people would grade me fairly so that I could pass.
교육 기관: Yaneris•
Very interesting class. Gives some general guidelines on how to improve your journey as a content marketer, and also some good practical exercises to adapt what you've learned and improve your skills. I recommend this not only for copywriters but also for social media managers as well.
교육 기관: Rajesh S J•
A good course to get you started with or if you want to implement content marketing in your current role to increase engagement in your communications. The course is not that rigorous neither is it easy. The learnings are spread across 3 elements i.e Video, Audio and Reading material.