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AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

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다음 특화 과정의 7개 강좌 중 2번째 강좌:
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일리노이대학교 어버너-섐페인캠퍼스 로고

일리노이대학교 어버너-섐페인캠퍼스

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This 강좌 is part of the 100% online Master of Business Administration (iMBA) from 일리노이대학교 어버너-섐페인캠퍼스. If you are admitted to the full program, your courses count towards your degree learning.

강의 계획 - 이 강좌에서 배울 내용

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1

1

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Course Overview and Digital Influence on Marketing

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4개 동영상 (총 28분), 8 개의 읽기 자료, 4 개의 테스트
4개의 동영상
About Prof Kevin Hartman3m
Lesson 1: The Day The Geeks Took Over, Part 16m
Lesson 1: The Day The Geeks Took Over, Part 210m
8개의 읽기 자료
Syllabus10m
About the Discussion Forums10m
About the Rubric for Peer Assessment10m
Glossary10m
Brand Descriptions10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings10m
3개 연습문제
Orientation Quiz30m
Lesson 1 Practice Quiz30m
Module 1 Quiz30m
2

2

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Basics of Web Analytics

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5개 동영상 (총 36분), 3 개의 읽기 자료, 4 개의 테스트
5개의 동영상
Lesson 2: The Basics Of Web Analytics, Part 212m
Lesson 3: An Introduction To Web Analytics Tools, Part 16m
Lesson 3: An Introduction To Web Analytics Tools, Part 27m
Interview with John Kenny on the sensitivity of brand and executives to data privacy2m
3개의 읽기 자료
Module 2 Overview10m
Module 2 Readings10m
About John Kenny10m
3개 연습문제
Lesson 2 Practice Quiz30m
Lesson 3 Practice Quiz30m
Module 2 Quiz30m
3

3

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Basic Analytics Techniques and the Data

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6개 동영상 (총 39분), 2 개의 읽기 자료, 4 개의 테스트
6개의 동영상
Lesson 4: Where It All Begins, Part 29m
Interview with Mike Mueller "On the unique role Search plays in the marketing of his small business"1m
Lesson 5: The Consumer–Brand Relationship, Part 17m
Lesson 5: The Consumer–Brand Relationship, Part 213m
Interview with John Kenny "On the need for a variety of data when conducting analysis with particular insight in how consumers use various digital platform today and the role of social media"2m
2개의 읽기 자료
Module 3 Overview10m
Module 3 Readings10m
3개 연습문제
Lesson 4 Practice Quiz30m
Lesson 5 Practice Quiz30m
Module 3 Quiz30m
4

4

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Promise and Pitfalls of Digital Data

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5개 동영상 (총 34분), 3 개의 읽기 자료, 4 개의 테스트
5개의 동영상
Lesson 6: Data, Data, Everywhere, Part 27m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29m
Gies Online Programs3m
3개의 읽기 자료
Module 4 Overview10m
Module 4 Readings10m
Congratulations!10m
3개 연습문제
Lesson 6 Practice Quiz30m
Lesson 7 Practice Quiz30m
Module 4 Quiz30m

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DIGITAL ANALYTICS FOR MARKETING PROFESSIONALS: MARKETING ANALYTICS IN THEORY의 최상위 리뷰

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디지털 마케팅 특화 과정 정보

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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