About this Course
최근 조회 21,946

다음 전문 분야의 3개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

완료하는 데 약 14시간 필요

권장: 4 weeks of study, 2-3 hours/week...

영어

자막: 영어

배울 내용

  • Check

    Use keyword research to select best keywords to optimize your website in search results

  • Check

    Examine how to analyze, organize, create, and build content utilizing various strategies

  • Check

    Use best practices to develop a high quality local SEO approach

  • Check

    Develop a solid approach for achieving a productive and successful relationship with your client

귀하가 습득할 기술

Keyword ResearchMarketingContent MarketingMathematical Optimization

다음 전문 분야의 3개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

완료하는 데 약 14시간 필요

권장: 4 weeks of study, 2-3 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 5시간 필요

Introduction

Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!

...
12 videos (Total 53 min), 1 reading, 1 quiz
12개의 동영상
Applying Keyword Research Introduction48
Why do a Competitive Analysis?2m
How to Perform a Competitive Keyword Analysis5m
Analyzing Your Competition6m
Develop a Plan to Compete10m
Competing With Page Level Information4m
Dealing with Larger Sites4m
Mapping Keywords to Pages3m
Questions to Ask3m
Keyword Mapping Processes4m
Creating a Keyword Map for Clients4m
1개의 읽기 자료
A Note from UC Davis10m
1개 연습문제
Optimizing A Website For Search20m
2
완료하는 데 7시간 필요

Advanced On-Page SEO

Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. And finally, you’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content.

...
12 videos (Total 62 min), 1 quiz
12개의 동영상
Benefits of a Competitive Content Analysis3m
Dissecting the Competitive Content Analysis3m
What Kind of Content Will Resonate with Your Customers?4m
Conducting an Internal Content Audit2m
How to Begin Your Content Analysis5m
Organizing and Evaluating Content6m
Creating a Strategy for Optimizing Content3m
Domain Level Content Strategy7m
What Makes Content Great?7m
Different Types of Content and How to Use Them8m
Creating Impactful Content6m
1개 연습문제
Advanced On-page SEO20m
3
완료하는 데 5시간 필요

Local SEO

Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach.

...
10 videos (Total 55 min), 2 quizzes
10개의 동영상
Why's Local SEO Important?2m
Local SEO History3m
Current Local SEO Landscape3m
Organic Search Versus Paid Advertising5m
Google My Business!8m
Improving Your Local Visibility10m
Importance of Off-site Citations4m
Quality Off-site Link Building8m
Importance of Customer Reviews7m
1개 연습문제
Local SEO20m
4
완료하는 데 7시간 필요

Creating an SEO Campaign

Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client.

...
10 videos (Total 51 min), 1 quiz
10개의 동영상
Scoping an SEO Project5m
Proving Your Value to Potential Clients6m
Managing Client Expectations8m
Asking the Right Questions7m
Importance of Achieving Quick Wins2m
Developing SMART Project Goals4m
Establishing Benchmarks and Tracking Metrics8m
Reporting Progress to Your Client5m
Course Summary1m
1개 연습문제
Creating an SEO Campaign20m
4.7
122개의 리뷰Chevron Right

50%

이 강좌를 수료한 후 새로운 경력 시작하기

52%

이 강좌를 통해 확실한 경력상 이점 얻기

13%

급여 인상 또는 승진하기

Optimizing a Website for Search의 최상위 리뷰

대학: SRJan 17th 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

대학: AHMay 23rd 2017

Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!

강사

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

캘리포니아 대학교 데이비스 캠퍼스 정보

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Search Engine Optimization (SEO) 전문 분야 정보

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.