Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
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Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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LEADERSHIP COMMUNICATION FOR MAXIMUM IMPACT: STORYTELLING의 최상위 리뷰
I really looked at storytelling differently. This course helped me get my stories into place and focus on what stories I need to tell! Thanks!
One off the best course which i have study online. I hope more people will fellow this and expand their knowledge. And special thanks for the lecture panel.
Wow! Have to say this one wow. Gave me a new way of thinking. Excellent exposure to new and up to date knowledge. What a blast off!
Good storytelling advice. Please split up the homework between the weeks vs. a all at the end to allow for room to think between questions.
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Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
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