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Pricing Strategy(으)로 돌아가기

IE 경영대학원의 Pricing Strategy 학습자 리뷰 및 피드백

683개의 평가
152개의 리뷰

강좌 소개

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

최상위 리뷰


Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!


Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

필터링 기준:

Pricing Strategy의 150개 리뷰 중 51~75

교육 기관: Luigi

Dec 23, 2019

This course was well structured to apply a pricing strategy at all the levels

교육 기관: Adekola F

Nov 06, 2017

The most difficult one yet in the specialization, very challenging but I tho


Apr 23, 2020

This is an interesting course, and correct length, and fascinating lessons.

교육 기관: Carol M

Oct 17, 2018

Great explanation that suits everyone even those with no prior experience.

교육 기관: Du Y

Jun 26, 2018

It helps me a lot in learning the basic knowledge of pricing strategies.

교육 기관: Ashim B

Sep 24, 2018

Holistic approach to the understanding of pricing strategy.

교육 기관: Satyam P

Jun 23, 2016

Great Course and extensive learning modules. Thanks a lot.

교육 기관: Chioma O

May 13, 2019

Very detailed and insightful course. It is a gamechanger!

교육 기관: Alejandro L

May 27, 2017

Stunning and remarkable, Definitely worth every minute.

교육 기관: AMAN S C

May 15, 2020

excellent teaching by our spanish teacher love you sir

교육 기관: Madhur S

May 23, 2020

Very Helpful in giving insights on Pricing Strategies

교육 기관: Alex P

May 24, 2020

Very interesting course and liked the format of it.

교육 기관: Nana K

Aug 25, 2019

Très intéressant, on y découvre de nouvelles choses

교육 기관: Ravindra S R

Aug 16, 2019

very informative and practice exercises were apt

교육 기관: Ahmed N

Jul 01, 2016

extremely beneficial and high quality education

교육 기관: Jady P

Dec 10, 2016

very awesome course! The professor is great!

교육 기관: Maaz S

Nov 28, 2018

Very Informative and gained a lot of skills

교육 기관: Colin M

Mar 10, 2018

Very well-constructed, informative course.

교육 기관: Gediminas D

Oct 29, 2016

very good course. Interesting and useful.

교육 기관: Chongtao P

May 20, 2017

very good course and I have learned lot

교육 기관: mihaela b

Apr 05, 2020

Interesting, right speed, great techer

교육 기관: Felipe A G c

Jan 27, 2017

grerat course, have a nice tips to use

교육 기관: Magdolin A

Jun 30, 2019

Great Information and well presented.

교육 기관: Ерошенков М А

Mar 24, 2020

It was very interesting and usefull!

교육 기관: Alain C

Mar 10, 2018

Good Information and great learning.