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    • Brand Management

    필터링 기준

    "brand management"에 대한 203개의 결과

    • 무료

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      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      획득할 기술: Customer Relationship Management, Brand Management, Leadership and Management, Marketing, Experience, Employment, Sales, Finance, Customer Success, Brand, Strategy and Operations, Stock, Corporate Accouting

      4.9

      (5.8k개의 검토)

      Beginner · Course · 1-3 Months

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      Meta

      Meta Social Media Marketing

      획득할 기술: Advertising, Brand Management, Budget Management, Business Communication, Communication, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Digital Marketing, Entrepreneurship, Experiment, Finance, Influencing, Leadership and Management, Market Research, Marketing, Mathematical Optimization, Measurement, Network Security, Presentation, Probability & Statistics, Public Relations, Regulations and Compliance, Research and Design, Sales, Security Engineering, Security Strategy, Social Media, Social Media Marketing, Software Engineering, Software Security, Software Testing, Strategy, Strategy and Operations, Target Audience, Visual Design, Writing

      4.8

      (11.3k개의 검토)

      Beginner · Professional Certificate · 3-6 Months

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      Google

      Google Digital Marketing & E-commerce

      획득할 기술: Accounting, Advertising, Algorithms, Analysis, Back-End Web Development, Benefits, Big Data, Business Analysis, Cloud Computing, Communication, Customer Relationship Management, Customer Success, Customer Support, Data Analysis, Data Management, Data Mining, Data Visualization, Digital Marketing, E-Commerce, Entrepreneurship, Finance, Financial Analysis, General Statistics, Human Computer Interaction, Human Resources, Leadership and Management, Market (Economics), Market Research, Marketing, Marketing Strategy, Mathematical Optimization, Mathematical Theory & Analysis, Mathematics, Media Strategy & Planning, Probability & Statistics, Research and Design, Sales, Search Engine Optimization, Shipping and Receiving, Social Media, Social Media Marketing, Software As A Service, Software Engineering, Software Testing, Strategy, Strategy and Operations, Supply Chain and Logistics, Theoretical Computer Science, User Experience, Web Development

      4.8

      (2.3k개의 검토)

      Beginner · Professional Certificate · 3-6 Months

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      IE Business School

      Brand and Product Management

      획득할 기술: Architecture, Product Management, Product Development, Marketing, Customer Relationship Management, Brand Management, Design and Product, Visual Design, Research and Design, Strategy and Operations, Brand, Strategy, Leadership and Management, Product Strategy, Entrepreneurship, Sales

      4.7

      (2.4k개의 검토)

      Mixed · Course · 1-3 Months

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      IE Business School

      Branding: The Creative Journey

      획득할 기술: Brand, Brand Management, Communication, Creativity, Customer Relationship Management, Customer Success, Entrepreneurship, Finance, Human Computer Interaction, Influencing, Journalism, Leadership and Management, Marketing, Media Production, Media Strategy & Planning, Public Relations, Research and Design, Sales, Storytelling, Strategy and Operations, Supply Chain and Logistics, User Experience

      4.6

      (1.2k개의 검토)

      Beginner · Specialization · 3-6 Months

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      Arizona State University

      Business English

      획득할 기술: Brand Management, Business Communication, Communication, Entrepreneurship, Leadership and Management, Marketing, Marketing Design, Negotiation, Presentation, Research and Design, Sales, Sales Presentation, Sales Systems, Strategy, Strategy and Operations, Survey Creation

      4.7

      (2.1k개의 검토)

      Intermediate · Specialization · 3-6 Months

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      무료

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      University of California, Davis

      The Strategy of Content Marketing

      획득할 기술: Influencing, Content Creation, Marketing, Brand Management, Communication, Writing, Content Marketing, Leadership and Management, Strategy, Strategy and Operations, Sales, Entrepreneurship

      4.5

      (3.6k개의 검토)

      Intermediate · Course · 1-3 Months

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      IE Business School

      Marketing Mix Implementation

      획득할 기술: Advertising, Architecture, B2B Sales, Brand, Brand Management, Communication, Customer Relationship Management, Design and Product, Digital Marketing, Entrepreneurship, Leadership and Management, Market Research, Marketing, Product Development, Product Management, Product Marketing, Product Strategy, Public Relations, Research and Design, Sales, Strategy, Strategy and Operations, Supply Chain and Logistics, Visual Design

      4.7

      (5.2k개의 검토)

      Beginner · Specialization · 3-6 Months

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      무료

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      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      획득할 기술: Marketing, Neuroscience, Market Research, Research and Design, Entrepreneurship

      4.7

      (2.7k개의 검토)

      Beginner · Course · 1-3 Months

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      무료

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      Università Bocconi

      Food & Beverage Management

      획득할 기술: Innovation, Product Marketing, Marketing Strategy, Marketing, Product Strategy, Design and Product, Market (Economics), Supply Chain Systems, Strategy, Business Analysis, Customer Analysis, Product Lifecycle, Brand, Entrepreneurship, Supply Chain and Logistics, Leadership and Management, Strategy and Operations, Sales, Research and Design

      4.8

      (3.8k개의 검토)

      Mixed · Course · 1-3 Months

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      IE Business School

      Brand Identity and Strategy

      획득할 기술: Communication, Brand Management, Marketing, Sales, Leadership and Management, Supply Chain and Logistics, Media Strategy & Planning, Brand

      4.7

      (605개의 검토)

      Intermediate · Course · 1-3 Months

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      University of Pennsylvania

      Retail Marketing Strategy

      획득할 기술: Marketing Strategy, Brand Management, Customer Success, Marketing, Retail Sales, Customer Satisfaction, Sales, Supply Chain and Logistics, E-Commerce, Matrices, Retail Store Operations, Entrepreneurship, Brand, Strategy and Operations, Strategy, Leadership and Management, Market (Economics)

      4.9

      (114개의 검토)

      Beginner · Course · 1-4 Weeks

    brand management과(와) 관련된 검색

    brand management: aligning business, brand and behaviour
    career brand management
    brand and product management
    1234…17

    요약하자면, 여기에 가장 인기 있는 brand management 강좌 10개가 있습니다.

    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Meta Social Media Marketing: Meta
    • Google Digital Marketing & E-commerce: Google
    • Brand and Product Management: IE Business School
    • Branding: The Creative Journey: IE Business School
    • Business English: Arizona State University
    • The Strategy of Content Marketing: University of California, Davis
    • Marketing Mix Implementation: IE Business School
    • An Introduction to Consumer Neuroscience & Neuromarketing: Copenhagen Business School
    • Food & Beverage Management: Università Bocconi

    Marketing에서 학습할 수 있는 스킬

    시장(경제학) (28)
    소셜 미디어 (15)
    마케팅 전략 (14)
    분석 (13)
    브랜드 (13)
    디지털 마케팅 (13)
    마케팅 분석 (11)
    계획 (11)
    광고 (9)
    모델링 (9)
    소셜 미디어 마케팅 (9)

    브랜드 관리에 대한 자주 묻는 질문

    • Brand management is the process of shaping the perception of a company to increase its value in the hearts and minds of its customers - and the marketplace. Much more than simply a static, visual logo, the brand of today is an ever-changing customer experience delivered by the entire organization. Whether in personal or corporate branding, brand management is important to establishing a great reputation, growing a loyal customer base, and staying ahead of the competition.

      Especially in the digital era, it takes strong brand identity and agile brand marketing to punch through the noise of the increasingly saturated online landscape. While this can be challenging, the internet has also created new opportunities to create positive associations with brands through techniques like content marketing and influencer marketing. The ability to leverage digital analytics also offers new ways to identify your target audience as well as understand and improve your positioning within the competitive landscape.

      Thus, today brand management is more essential than ever as part of a savvy marketing strategy. The ability to connect with customers in more memorable ways and across more channels than ever allows creative brand managers to grow market share by growing mindshare, and generate more value for every marketing dollar spent.‎

    • With branding essential to all types of organizations - public, private, and non-profit - brand management is needed in all industries. Typical roles that draw on brand management expertise include digital marketers, social media managers, and other advertising, public relations, and marketing specialists.

      Having experience doing brand management and other marketing activities in these roles can prepare you to become an advertising manager. Advertising managers are responsible for coming up with compelling promotional campaign ideas as well as overseeing their execution by design and sales teams. According to the Bureau of Labor Statistics, employment growth for marketing managers will increase faster than the economy-wide average, but opportunities will be greatest for managers with expertise in the digital realm as print media fades in relevance.‎

    • Yes! Coursera offers online courses and Specializations in brand management and related topics like content strategy and influencer marketing. And, in keeping with Coursera’s own brand strategy of only offering high quality online courses from top-ranked programs, you can learn about brand management from leading experts at schools like the University of London, the University of Pennsylvania, and Northwestern University. You’ll do the same coursework and get the same credits as on-campus students, as well as having access to faculty via live virtual office hours, but paying a significantly lower cost.‎

    • Before you start learning brand management, it helps to have experience working with others on teams and managing projects that require keeping track of tasks and meeting deadlines. You also should have strong verbal and written communication skills, analytical skills, and research skills. Brand managers often have technology skills and know how to use a computer. They feel comfortable working with digital marketing tools like social media platforms that they use for market research, campaign management, and progress monitoring.‎

    • The kind of people best suited for roles in brand management have the ability to connect with people and take the time to get to know what interests them. They typically enjoy doing market research and analyzing trends to plan for marketing campaigns and monitoring the effectiveness of campaigns to find what works and doesn’t work for a particular brand or demographic. Brand managers are usually comfortable working on collaborative teams with others. In some cases, they lead the teams and delegate responsibilities and tasks. They also tend to be creative individuals who enjoy coming up with ideas and taking the steps to implement them. It’s also helpful to feel comfortable presenting to large and small groups of content creators and decision makers.‎

    • If you’re a natural storyteller who likes getting to know people and doing what it takes to understand what their wants and needs are, learning brand management may be right for you. The work of brand managers may be a good fit for you if you enjoy spending time digging through data and analyzing metrics like impressions, reach, and conversions. You may want to learn about brand management if you work or want to work in a related field like public relations, marketing, advertising, and product management or if you’re considering a career as a content creator who will produce work used by brand managers.‎

    이 FAQ 콘텐츠는 정보 전달 목적만으로 사용할 수 있습니다. 학습자는 과정 및 기타 학점 정보가 개인적, 직업적 및 재정적 목표에 부합하는지 확인하기 위해 추가 조사를 수행하는 것이 좋습니다.
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