For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
교육 기관: Maha A•
The content of the course is very good till week 3, the assignment is very confused and there is no an example or a case study to teach us how to make Empathy map, mapping customer's journey and experience map.
In terms of podcasts, I prefer if there are videos instead of it or at least if there is a transcript for podcasts to make it more easy to understand.
교육 기관: Bobby M•
There is a lot of good information in this course and it had a good overview of content marketing. However, the course ebooks and podcasts are often long and meander a bit. I would have preferred the information to be more summarised rather than long and conversational. The videos were quite good though. Overall, I would recommend the course.
교육 기관: Alfonso P•
Even though the content of the course is good, it gets too basic sometimes. I was looking for something more specific, but from time to time, it started to talk about the basic foundations of marketing. Because of that, sometimes it felt kind of disperse. Also, the readings had almost no relevance when taking evaluations.
교육 기관: Ananya K•
The peer-graded instructions could have been more clear. A sample of how it should be done should be provided to make understanding better. I had a nice time learning with Sonia Simone. I found only the instructions quite confusing rest was up to the mark. Thank you, Coursera and UC Davis for such a great opportunity.
교육 기관: Neil C•
Mixed reviews. I though the video presentations were great, made me think about content in a new way. However, I did not like the segments where they mixed in 1 minute videos and then 15 minute podcasts, pick a format and stick with it, Also the assignments need tightening up, instructions were very vauge
교육 기관: Shreeraj S•
Very well presented and lots of learning points that can be applied to the real world, but the content in it seems clickbait-y sometimes. Lots of unnecessary information present in some topics and I'm afraid the course needs updating to 2019 since a lot has changed in 5 years.
교육 기관: Iratxe C•
Course provides a lot of useful information via lessons and outside reading material, but it is content marketing material on it's own for an agency. Most of the podcasts vaguely mention the subject of the conversation but don't dive into it. I think is a good start.
교육 기관: Victoria B•
for such course the most useful for me would have been the examples of writing styles/stories that correspond to the theory of the course. I found myself wondering on many occasions that I am not sure how I should write to be more impactful. Theory was good though.
교육 기관: Elizabeth G•
I was hoping to take this course to learn about content marketing and to be able to use this in future jobs. I got a few videos in only to find out this is a course that teaches you to build your own website. This is not what I was wanting to learn about.
교육 기관: Md M H•
The course content was very large specially too much PDF to read and using podcast into the main topic like empathy map and experience map i would say its not acceptable. so my recommendations is some balance needed
교육 기관: Joanne Y•
Very generous in providing more resources in content marketing. Though, not all videos are available. I needed to still research on topics on my own. But this course will help me a lot in setting up my website.
교육 기관: vero88plg•
The course has a lot of information and it's really complete but most of the information is presented in really long pdf. I would have loved to have more videos talking about practical cases.
교육 기관: Mohit R S•
Sonia Simone mentions several podcasts during her lectures which could not be found anywhere ...
There was more reading material which made the course boring at certain times...
교육 기관: Mariam S e•
Too Much reading , sometimes it's misleading and not organized
the mp3 audios are so boring, sometimes the quailty is low i had to search for the same topic to learn
교육 기관: 郑玉月瑟•
The logic and framework of this course are clear . But most of the important content has only MP3 versions so that I can not understand these parts very well.
교육 기관: Jon C•
I could not buy a website domain as instructed, so I have tried to unenroll from this course, but I have not been able to find the 'unenroll' option.
교육 기관: Ashley G•
Some of the content was really helpful but it's a little dated. References Google+ a lot and never mentions Instagram and its impacts on content.
교육 기관: Mouquerian•
I don't like the podcast sessions; they couldn't grab my full attention, I can't imagine along with the examples, and they are way too long.
교육 기관: Pranchal K•
course is good but I don't know how they manage because after completing the week 3 am came to know where we can listen to the podcast.
교육 기관: Nila P•
The course is great! But we need to create a better system for the peer review assignment to make people give better feedback.
교육 기관: Imogen T•
Good content marketing strategy i guess i was expecting more acknowledgement of creative skills? But hey! I learnt a lot :D
교육 기관: Glow M C•
The course was wonderful, all details were involvee down to the minuscle of things which apparently are the most important
교육 기관: Jorianne C M•
A lot of good content; unfortunately, it felt rather like an advertisement sometimes and was quite redundant at others.
교육 기관: Maximiliano C•
El curso es bueno, pero básico y meramente introductorio. El material de estudio en podcast no es para nada práctico.
교육 기관: Kaival R•
It could have been better. To be honest, those podcast interviews were really boring. Instead, do some video classes.