Any role that requires communication and connection will benefit from storytelling skills. For example, public relations specialists must shape media narratives to enhance the image of their clients. Fundraising managers who coordinate campaigns rely on compelling stories to bring in donations for their organizations. And social media specialists and digital marketers use short-form storytelling to expand the reach of their brand through online channels.

Experienced specialists in these areas may go on to become advertising, promotion, and marketing managers in charge of overseeing the teams responsible for executing these storytelling strategies. According to the Bureau of Labor Statistics, they have a median pay of $135,900 per year and usually have a bachelor’s degree. These jobs are expected to grow by eight percent over the next ten years, which is faster than the national average.

Yes. Coursera offers online courses and Specializations on storytelling topics geared towards a wide variety of contexts, including leadership communication, digital storytelling, and viral marketing. These courses are delivered by top-ranked institutions around the world, including Macquarie University, Northwestern University, and the University of Pennsylvania, so you’ll learn to craft compelling narratives from leaders in their fields.

Furthermore, with remote classes online and a flexible schedule, you can learn these skills at a lower cost than on-campus alternatives without disrupting your current work or family life.