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Marketing Management I(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Marketing Management I 학습자 리뷰 및 피드백

1,103개의 평가
262개의 리뷰

강좌 소개

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

최상위 리뷰


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

필터링 기준:

Marketing Management I의 261개 리뷰 중 101~125

교육 기관: Harshitha B

Apr 19, 2020

Absolutely loved it. Hayden Noel is the best professor ever!

교육 기관: Raman K

Feb 28, 2020

I learn soo many marketing management skill from this course

교육 기관: Cotfasa A

Feb 19, 2020

Great and engaged class! Valuable and interesting material!

교육 기관: Asem A

Sep 12, 2019

Very informative and engaging course, thanks professor Noel

교육 기관: ASHISH I V

Jun 24, 2020

It was a very good course indeed and was very informative.

교육 기관: Dechamma

May 17, 2020

It was an amazing experience learnt through his Coursera.

교육 기관: Gamal M E

Jan 27, 2018

excellent course for delivering the marketing management

교육 기관: Hamza L

Jul 21, 2019

Professor Hyden Noel is a fantastic mentor and trainer.

교육 기관: GUNDA N

Apr 18, 2020

it was excellent opportunity for me.thanks to coursera

교육 기관: Kyoung H P

Sep 13, 2019

Great class with positive energies from the Professor.

교육 기관: GOWTHAM A 1

Nov 11, 2018

such an wondeful learning experienmce from this course

교육 기관: Neha N

Sep 28, 2020

Great course work for beginners. Professor is great.

교육 기관: Rafael R

Nov 29, 2019

Really nice course, I enjoyed a lot! Great material.

교육 기관: Deepak J

Apr 23, 2020

Great Course! Well Designed for Easy Understanding.

교육 기관: Ryan W C

Oct 07, 2019

Informative. Well organized. Dedicated professor.

교육 기관: Ian E

Jun 09, 2020

The videos were beyond helpful and very engaging!

교육 기관: Himanshu M

Feb 15, 2020

very good subject, professor is so much involved.

교육 기관: SHINDE P S

Sep 26, 2020

It's good platform for to learn about marketing.

교육 기관: Ibrahim A E

Apr 12, 2020

Perfect course, i get more data and its usefully

교육 기관: Akshay s c S

Dec 14, 2019

It was very helpful to know about the marketing.

교육 기관: Letícia M

Aug 28, 2019

Basic elements of Marketing are well explained!

교육 기관: Anish R

Jun 14, 2020

It's been exceptionally helpful and informtive

교육 기관: Anis C

Jun 30, 2020

Excellent course along with excellent lecture

교육 기관: Michelle J

Dec 19, 2017

Excellent and practical advice for marketing!

교육 기관: Rami a e h

May 24, 2020

Over my expectation one of best professor's